David Ogilvy, every mention
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Verbatim, from the transcripts: the passages where David Ogilvy comes up
How to Make Ads That Sell: Scientific Advertising by Claude Hopkins
- ▶ 1:19 David Senra So I actually, I reread these books, I read these, both these books for the first time, I don't know, like probably like five years ago, and I found them because one of my personal heroes is this guy named David Ogrevy. 2 times in the scene
- ▶ 19:45 David Senra Uh, everybody, when you, I've read, I don't know, probably six, I've probably done six to 10 different episodes on all the advertising agency founders, uh, most of which I found through, through David Ogilvie, but with, with all of them,…
- ▶ 36:37 David Senra I'm reading Warren Buffett shareholder letters many, many years ago, and he keeps calling this guy, David Ogrevy a genius. 5 times in the scene
- ▶ 44:43 David Senra The, um, the way that David Ogilvie summarized this for me, and I never forgot.
- ▶ 48:16 David Senra And the line that, uh, called happens uses on this, that David Ogilvie would repeat is that the more you tell, the more you sell. 4 times in the scene
- ▶ 1:01:58 David Senra Ogilvy said this had the same thing happen.
How Obsession Built Christopher Nolan
- ▶ 6:59 David Senra One of my favorite, one of my personal hearers is this guy named David Ogilvie. 6 times in the scene
The Simple Genius of Jony Ive
- ▶ 7:54 David Senra David Ogilvie has this great line that if you pay peanuts, you get monkeys.
Excellent Advice For Living: 79 Maxims from a Wise Old Man
- ▶ 14:47 David Senra And then David Ogilvie said, ideas are magical, but they're fragile seeds that require protecting.
- ▶ 28:14 David Senra David Ogilvie, Claude Hopkins. 3 times in the scene
How Rick Rubin Works
- ▶ 1:15:53 David Senra One of my favorite and funniest lines, it comes from David Ogilvie, talks about, hey, all great companies, all great institutions, they're run by a single formidable individual, and he has a better grasp of language than I do, but he says,…
The Creative Genius of Rick Rubin
- ▶ 6:39 David Senra And so David Ogilvie would talk about this over and over again. 5 times in the scene
How Jensen Works
- ▶ 42:53 David Senra I found a story in one of the books I read on David Ogervie where he talks about that the Medici family was trying to persuade this sculptor to move to Florence and to enter into their service, and one member of the Medici family is…
The Stubborn Genius of James Dyson
- ▶ 1:06:35 David Senra He says, encourage employees to be different on principle, the way David Ogilvie
The Greatest Marketer of All Time and The Cofounder of the Michelin Family Dynasty Andre Michel
- ▶ 45:13 David Senra As David Ogilvie said, you can't save souls in an empty church.
The Life Story of Akio Morita: Founder of Sony
- ▶ 52:59 David Senra Well, the way I would describe this is David Ogilvie has this great line where he says only first class business and that in a first class way.
The Life Story of Michael Dell
- ▶ 1:05:57 David Senra David Ogilvie noticed a half a century ago that talent is likely to be found around, among nonconformist dissenters and rebels.
Todd Graves and His $10 Billion Chicken Finger Dream
- ▶ 8:38 David Senra And so I think of what David Ogilvie said, because he noticed this, not the people there. 5 times in the scene
400 Pages of Warren Buffett and Charlie Munger In Their Own Words
- ▶ 36:50 David Senra And so David Ogilvie, he talked about that
How Jensen Thinks
- ▶ 25:19 David Senra I think David Ogilvie's definition that he wrote in like, 1965 has not been approved on improved on. 2 times in the scene
- ▶ 1:09:15 David Senra And the reason I distilled this down to the maximum choke you with gold, it's because I was reading this old book of David Ogilvy and David Ogilvy talks about this.
- ▶ 1:21:04 David Senra The most successful person in the room, because this goes back to the Max and the David always said the good ones, no more.
Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
- ▶ 10:52 David Senra And it comes from David Ogrevy and David Ogrevy says the good ones know more. 4 times in the scene
- ▶ 18:06 David Senra In fact, this is another thing that David Ogilvie noticed. 2 times in the scene
- ▶ 31:42 David Senra And so I would take that idea from Warren Buffett and I would tie it to this other idea that I read in a biography of David Ogilvie one time. 7 times in the scene
- ▶ 1:02:21 David Senra You see it in the books, and it came, came from David Ogilvie, and he says, the good ones know more.
Rockefeller's Autobiography
- ▶ 14:18 David Senra I think this is a variation of David Ogilvie's, uh, maxim that you should build a first class business in a first class way, and that was Flagler's perspective from the very beginning.
Mr Beast's Leaked Memo
- ▶ 14:56 David Senra That was a line from David Ogilvie.
- ▶ 25:56 David Senra There's this great line in this book called the unpublished David Ogilvie, which is this collection of internal memos that David wrote over like half a century as he was building his company. 2 times in the scene
Nick & Zak’s Excellent Adventure: How Nick Sleep & Qais Zakaria Built Their Partnership
- ▶ 18:01 David Senra They also do something that's smart that reminded me of David Ogilvie. 9 times in the scene
Li Lu
- ▶ 28:20 David Senra David Ogilvie has this great quote where he says, talent is most likely to be found among nonconformist dissenters and rebels.
The Simple Genius of Haruki Murakami
- ▶ 11:27 David Senra I think David Ogilvie is the, really the person that communicated this idea best to me. 4 times in the scene
Rare Bernard Arnault Interview
- ▶ 24:04 David Senra So I want to quote David Ogilvie because I think he just nails this, and I think Bernard O'Neill understands this instinctively. 4 times in the scene
How To Sell Like Steve Jobs
- ▶ 11:57 David Senra It came out like the 19 eighties is written by David Ogilvy in the book.
- ▶ 24:57 David Senra Think about David Ogilvie.
- ▶ 34:23 David Senra I love this piece of advice from David Ogilvie.
How Walt Disney Built His Greatest Creation: Disneyland
- ▶ 10:34 David Senra Just like David Ogilvie told us, it's like, you can't save souls in an empty church.
The Biography of Walt Disney
- ▶ 50:47 David Senra It's by David Ogilvie and the team at Ogilvie and Mather. 4 times in the scene
- ▶ 1:29:32 David Senra Remember David Ogilvie gave you and I advice that you're not advertising to standing army or advertising to moving parade.
The Biography of George Lucas
- ▶ 1:39:18 David Senra David Ogilvie, I just did Confessions of an Advertising Man a couple episodes ago, I think three oh six or something like that, 5 times in the scene
The Autobiography of Quentin Tarantino
- ▶ 46:43 David Senra Remember last week, David Ogilvie said only dead fish go with the flow.
The Eternal Pursuit of Unhappiness by David Ogilvy
- ▶ 0:44 David Senra Decades before advertising prophets were preaching good enough and good enough, Ogilvy was already practicing it. 4 times in the scene
- ▶ 2:23 David Senra And even though I read it before and I'm obsessed with David Ogilvie, I consider him one of my personal heroes, and I didn't even know who he was. 3 times in the scene
- ▶ 4:10 David Senra The founder has passed away, but we still want to use his ideas to create, to craft the company culture, to make sure we're doing the best job possible, the job that David Ogilvie would be 4 times in the scene
- ▶ 6:53 David Senra This sounds like Ogilvy, but it doesn't say it was Ogilvy. 3 times in the scene
- ▶ 12:44 David Senra Here is David Ogilvie's take on the subject. 2 times in the scene
- ▶ 15:16 David Senra David Ogilvie never entirely grew up. 7 times in the scene
- ▶ 17:20 David Senra David warned us about the tyranny of politeness. 8 times in the scene
- ▶ 19:16 David Senra Now we're going to pick up what David Ogilvie had to say about the importance of using intuition in managing your company and the talent within it. 4 times in the scene
- ▶ 21:07 David Senra Ogilvie was talking about that. 8 times in the scene
- ▶ 26:11 David Senra So you see the eight habits are really David Ogilvie's big ideal broken into practical bite-sized pieces.
The Lessons of History by Will & Ariel Durant
- ▶ 7:13 David Senra David Ogilvie, the founder of Trader Joe's, Alibaba.
How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer
- ▶ 1:00:08 David Senra So anything you're thinking about hiring, firing, recruiting, advertising, marketing, a specific person like Ogilvy or Buffett or Munger or anybody else that you and I have studied in the podcast. 2 times in the scene
Napoleon's Maxims and Strategy
- ▶ 30:08 David Senra Not to compress your thoughts, and then David Ogilvie, believe in the dogmatism of brevity.
- ▶ 37:56 David Senra There's a great illustration of this point in David Ogilvie's, uh, autobiography, uh, confessions of an advertising man, which I think he wrote in like, and really when I read this the first time, I was like, 2 times in the scene
- ▶ 55:18 David Senra So it pulls things from like Aristotle Onassis, Henry Ford, Mozart, Bernard Arnault, David Ogilvie, Elon Musk, Billy Durant, the founder of General Motors, Larry Ellison, and of course, Alexander the Great.
How To Lose A Few Billion Dollars: The Life Story of Samuel Insull
- ▶ 59:46 David Senra This is exactly what David Ogilvie said in the 19 sixties, what Claude Hopkins said
- ▶ 1:21:35 David Senra It's like, here's another great idea on, uh, David Ogilvie, for example.
How To Make A Few Billion Dollars by Brad Jacobs
- ▶ 27:34 David Senra You see it in the books, and it came, came from David Ogilvie, and he says, the good ones know more.
Oprah In Her Own Words
- ▶ 33:21 David Senra When she's talking about this, there's a great, uh, line from David Ogilvie that I love. 2 times in the scene
Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz
- ▶ 1:02:05 David Senra I see something here from Jeff Bezos, from David Ogilvie, some of Yvonne Chouinard.
The Life Story of Jesus
- ▶ 21:49 David Senra As David Ogilvie famously said, you can't save souls in an empty church.
The Autobiography of Christian Dior
- ▶ 27:26 David Senra There was, uh, advice that David Ogilvie got from this guy named Albert Lasker. 3 times in the scene
- ▶ 37:38 David Senra David Ogilvie, I just did Confessions of an Advertising Man a couple episodes ago, I think three oh six or something like that, 4 times in the scene
- ▶ 44:19 David Senra So Warren Buffett would tell you to use David Ogilvie's hiring philosophy. 4 times in the scene
Les Schwab (Charlie Munger recommended this book)
- ▶ 1:14:11 David Senra David Ogilvie, I just did Confessions of an Advertising Man a couple episodes ago, I think three oh six or something like that, 3 times in the scene
- ▶ 1:20:52 David Senra So Warren Buffett would tell you to use David Ogilvie's hiring philosophy. 4 times in the scene
Charlie Munger (the NEW Poor Charlie's Almanack)
- ▶ 1:33:05 David Senra David Ogilvie, I just did Confessions of an Advertising Man a couple episodes ago, I think, three oh six or something like that, three oh seven, and he did the same thing. 2 times in the scene
- ▶ 1:39:46 David Senra So Warren Buffett would tell you to use David Ogilvie's hiring philosophy. 4 times in the scene
The Autobiography of Ted Turner
- ▶ 1:02:34 David Senra David Ogilvie, I just did Confessions of an Advertising Man a couple episodes ago, I think three oh six or something like that, 2 times in the scene
- ▶ 1:09:15 David Senra So Warren Buffett would tell you to use David Ogilvie's hiring philosophy. 4 times in the scene
The Biography of Anna Wintour
- ▶ 16:29 David Senra This is something that, uh, the first time I discovered, I discovered this was actually when I was reading all these books on David Ogilvie. 4 times in the scene
- ▶ 43:11 David Senra It's interesting that all these people are British, Olga V, Churchill, and they love the dogmatism of brevity.
Billionaire Art Dealer Larry Gagosian
- ▶ 4:04 David Senra To say what, what David Ogilvie discovered about the advertising business. 2 times in the scene
- ▶ 58:05 David Senra There's a great line by David Ogilvie where he says pricing is guesswork.
Herb Kelleher: Founder of Southwest Airlines
- ▶ 23:41 David Senra This, if you ever studied David Ogilvie, he talks about this over and over again, and Claude Hopkins, probably the best copywriter in history, that tell the truth in your ads.
The Biography of Bugatti
- ▶ 25:18 David Senra And this is going to remind us of one of my favorite ideas that David Ogilvie noticed about people that get to the top of their profession.
- ▶ 27:49 David Senra From David Ogilvie's book, Confessions of an Advertising Man. 4 times in the scene
Paul Graham (How To Do Great Work)
- ▶ 27:27 David Senra I've heard this a bunch, but like, uh, Christopher, I've been thinking about like Christopher Nolan and David Ogilvie, just because they've built been top of mind.
The Biography of Christopher Nolan
- ▶ 8:53 David Senra But, uh, I love the story that I found in one of David Ogilvie's books because Ogilvie's boss was a partial inspiration for Ian Fleming when he was writing James Bond. 3 times in the scene
Walt Disney and Picasso
- ▶ 5:55 David Senra David Ogilvie, a few weeks ago, expressed the same idea as Naval.
The Biography of The Founder of Glock
- ▶ 27:08 David Senra They actually, I mean, I guess this is kind of a, this is kind of a, a version of influencer marketing combined with an idea that David Ogilvie learned. 4 times in the scene
The World's Great Family Dynasties: Rockefeller, Rothschild, Morgan, & Toyada
- ▶ 4:58 David Senra Think about what David Ogilvie told us last week.
David Ogilvy (Confessions of an Advertising Man)
- ▶ 1:33 David Senra When Fortune magazine published an article about me entitled it, Is David Ogilvie a Genius?, I asked my lawyer to sue the editor for the question mark. 4 times in the scene
- ▶ 3:51 David Senra That was an excerpt from the book I'm going to talk to you about today, which is Confessions of an Advertising Man, and it was written by David Ogilvie. 22 times in the scene
- ▶ 9:22 David Senra So I do want to go over his background because, again, I just, I love his writing, and you'll see his personality jumps off the page. 18 times in the scene
- ▶ 11:50 David Senra It's the fact, these are lessons that David learned working under a master chef, and he realizes, like, oh, these lessons can be applied to any field. 15 times in the scene
- ▶ 16:07 David Senra So then he goes into something that he had, he had to do as his company grew. 22 times in the scene
- ▶ 21:05 David Senra And then he gives advice to other people trying to recruit really talented people. 7 times in the scene
- ▶ 26:41 David Senra What, like, what are some of the customer acquisition techniques that he used when he was starting his, um, his advertising agency? 32 times in the scene
- ▶ 38:53 David Senra Ogilvy is the same thing. 13 times in the scene
- ▶ 45:18 David Senra And we're going to see Ogilvy 2 times in the scene
Rose Blumkin (Warren Buffett's Favorite Founder)
- ▶ 17:47 David Senra David Ogilvie has a great quote on this. 2 times in the scene
- ▶ 19:21 David Senra I was rereading past highlights and there's something about, um, David Ogilvie that was in this biography of David written by somebody who worked with him. 6 times in the scene
Napoleon (The Mind of Napoleon)
- ▶ 9:39 David Senra Claude Hopkins, uh, David Ogilvie, a generation later, uh, realized, and this is something we can use in our commercial lives, that you're wasting your time talking about your product, or you're talking about your company, you just appeal…
Yvon Chouinard (Founder of Patagonia)
- ▶ 46:58 David Senra They took ideas, in fact, in that, uh, they talked about they took ideas from David Ogilvie, like, 20 years earlier. 2 times in the scene
How Jay Gould Built Wall Street's Biggest Fortune
- ▶ 29:47 David Senra It is Ogilvy on Advertising, written by David Ogilvy. 8 times in the scene
Paul Graham's Essays
- ▶ 33:34 David Senra Jeff Bezos, David Ogilvie, Warren Buffett, Steve Jobs, they all do this.
The Biography of Vannevar Bush (Engineer of the American Century)
- ▶ 37:53 David Senra David Ogilvie has really influenced my thinking on the importance of brevity. 7 times in the scene