Dog grooming brands struggle because customers attach to individual groomers
Alex Lieberman · European Wax Center…for Dogs · Jun 23, 2023 · at 16:58
Alex Lieberman evaluates pet care retail, arguing why full grooming resists standardized franchise models compared to express dog baths.
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“I think if you were to go with the route of dog grooming, I think a dog grooming brand is a great opportunity, but where you end up getting stuck is it requires very high skill talent. Dog owners are very particular about their dog's cuts. They expect someone to be really good and give their dog A very specific cut based on the specs that they ask for, but also because of that, you learn to love the groomer who cuts your dog really well. So I think building a brand where basically you can swap out any employee to do the exact same job becomes very difficult.”
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