The Numbers Museum

Every specific figure ever claimed on the show. 568 match this view. Red rows are numbers the cited sources contradict.

AllDollarsMultiplesPercentagesBig numbers
FigureAs spokenThe claimWhoWhenChecked?
2% “two percent” Swanson: Only 1-2% of venture capital comes from active founders Jonathan Swanson Jan 24, 2023
10% “10%” Swanson increased his free testosterone by 10% by eliminating household phthalates Jonathan Swanson Jan 24, 2023
$1M “A million dollars” Lieberman: MrBeast's Feastables generates $1M a month in Walmart alone Alex Lieberman Jan 10, 2023
$2.7M “2.7 million dollars” Lieberman: Pieter Levels to make $2.7M in 2022 with 94% margin Alex Lieberman Dec 27, 2022 Supported
94% “94%” Lieberman: Pieter Levels to make $2.7M in 2022 with 94% margin Alex Lieberman Dec 27, 2022 Supported
5% “five percent” Lieberman: Pieter Levels reported a 5% hit rate on launched businesses Alex Lieberman Dec 27, 2022 Supported
10% “10%” Pujji: Never missing flights means you spend too much time in airports Jesse Pujji Dec 27, 2022
300M “three hundred million” Lieberman: ConvertKit is super profitable and probably worth $300M Alex Lieberman Dec 20, 2022 Supported
300M “a two hundred million” Amoruso: Sam Parr is building a $200M executive peer group business Sophia Amoruso Dec 20, 2022 Contradicted
2M “two million” Lieberman: Thomas Frank makes roughly $150k monthly selling Notion templates Alex Lieberman Dec 20, 2022 Partly supported
1.5M “a half million” Lieberman: MicroAcquire surpassed $2.5M ARR with five years of runway Alex Lieberman Dec 20, 2022
100M “a hundred million” Lieberman: United MileagePlus Generated $1.8B in Profit in June 2020 Alex Lieberman Dec 13, 2022 Supported
$5.3B “5.3 billion dollars” Lieberman: United MileagePlus Generated $1.8B in Profit in June 2020 Alex Lieberman Dec 13, 2022 Supported
$1.8B “1.8 billion dollars” Lieberman: United MileagePlus Generated $1.8B in Profit in June 2020 Alex Lieberman Dec 13, 2022 Supported
26% “26%” Lieberman: United MileagePlus Generated $1.8B in Profit in June 2020 Alex Lieberman Dec 13, 2022 Supported
$1.6B “1.6 billion dollars” Lieberman: Starbucks keeps $160 million annually from unredeemed customer deposits Alex Lieberman Dec 13, 2022 Partly supported
60M “sixty million” Lieberman: Starbucks keeps $160 million annually from unredeemed customer deposits Alex Lieberman Dec 13, 2022 Partly supported
10% “10%” Lieberman: Starbucks keeps $160 million annually from unredeemed customer deposits Alex Lieberman Dec 13, 2022 Partly supported
2M “two million” Lieberman: Scale Companies by Focusing Entirely on One Growth Constraint Alex Lieberman Dec 13, 2022
4M “four million” Lieberman: Scale Companies by Focusing Entirely on One Growth Constraint Alex Lieberman Dec 13, 2022
100M “a hundred million” Pujji: Major investment bank fees are worth paying on $100M+ sales Jesse Pujji Dec 6, 2022
2% “two percent” Pujji: Major investment bank fees are worth paying on $100M+ sales Jesse Pujji Dec 6, 2022
$75M “seventy-five million dollars” Lieberman reveals Morning Brew will generate $75 million in 2022 revenue Alex Lieberman Dec 6, 2022 Supported
$400M “four hundred million dollars” Amoruso turned down a $400 million buyout offer for Nasty Gal Sophia Amoruso Dec 6, 2022
$20M “twenty million dollars” Amoruso turned down a $400 million buyout offer for Nasty Gal Sophia Amoruso Dec 6, 2022
80% “80%” Amoruso turned down a $400 million buyout offer for Nasty Gal Sophia Amoruso Dec 6, 2022
$26B “twenty six billion dollars” Lieberman: Twitter will not 5x revenue to $26.4B by 2028 Alex Lieberman Dec 6, 2022 Open
“five X” Lieberman: Twitter will not 5x revenue to $26.4B by 2028 Alex Lieberman Dec 6, 2022 Open
600M “six hundred million” Scudamore: 1-800-GOT-JUNK generates about $600 million in annual revenue Brian Scudamore Nov 29, 2022
35M “thirty-five million” Scudamore: 1-800-GOT-JUNK reached Oprah 14 months after setting the goal Brian Scudamore Nov 29, 2022 Partly supported
1B “a billion” Scudamore: Scaling a business to $1 billion is easier than $1 million Brian Scudamore Nov 29, 2022
1M “a million” Scudamore: Scaling a business to $1 billion is easier than $1 million Brian Scudamore Nov 29, 2022
10M “ten million” Scudamore: Scaling a business to $1 billion is easier than $1 million Brian Scudamore Nov 29, 2022
100M “a hundred million” Scudamore: COO Eric Church scaled O2E brands from $100M to $700M Brian Scudamore Nov 29, 2022 Supported
700M “seven hundred million” Scudamore: COO Eric Church scaled O2E brands from $100M to $700M Brian Scudamore Nov 29, 2022 Supported
3% “three percent” Sanchez says ATMs are a terrible business with tiny profit margins Codie Sanchez Nov 22, 2022
50% “50%” Sanchez: A good boring business needs 15% to 50% margins Codie Sanchez Nov 22, 2022
100M “a hundred million” Sanchez: MrBeast's Feastables is now a $100M company Codie Sanchez Nov 22, 2022 Contradicted
$900M “nine hundred million dollars” Sanchez: Reese Witherspoon sold Hello Sunshine for $900 million Codie Sanchez Nov 22, 2022 Supported
3M “three million” Sanchez: Contrarian Thinking generates 60M to 70M views per month Codie Sanchez Nov 22, 2022
70M “seventy million” Sanchez: Contrarian Thinking generates 60M to 70M views per month Codie Sanchez Nov 22, 2022
25% “25%” Sanchez: Conglomerates own 25% of US local businesses and stores Codie Sanchez Nov 22, 2022
50M “fifty million” Sanchez's portfolio of 24 small businesses generates $50 million in revenue Codie Sanchez Nov 22, 2022
80% “80%” Sanchez: Angel investing is dumb for 99.9% of people Codie Sanchez Nov 22, 2022
99.9% “99.9%” Sanchez: Angel investing is dumb for 99.9% of people Codie Sanchez Nov 22, 2022
100M “hundred million” Pujji: Red Ventures generated $100M profit driving 20% of DirecTV volume Jesse Pujji Nov 15, 2022
20% “20%” Pujji: Red Ventures generated $100M profit driving 20% of DirecTV volume Jesse Pujji Nov 15, 2022
50M “fifty million” Pujji: General Atlantic bought $150M secondary stake in Red Ventures Jesse Pujji Nov 15, 2022 Not publicly verifiable
50M “Fifty million” Amoruso: Owned 80% of Nasty Gal When Raising $50M from Index Ventures Sophia Amoruso Nov 15, 2022
80% “80%” Amoruso: Owned 80% of Nasty Gal When Raising $50M from Index Ventures Sophia Amoruso Nov 15, 2022
50M “fifty million” Amoruso: VCs push founders toward paper markups to impress LPs Sophia Amoruso Nov 15, 2022
30M “thirty million” Pujji: Ampush Bootstrapped to $30M Revenue in Five Years Jesse Pujji Nov 8, 2022 Partly supported
10% “10%” Lieberman: Fewer than 10% of Twitter users will pay for Twitter Blue Alex Lieberman Nov 3, 2022 Held up
10% “10%” Lieberman: 10% of Employees in a Business Drive 90% of Outcomes Alex Lieberman Nov 3, 2022
90% “90%” Lieberman: 10% of Employees in a Business Drive 90% of Outcomes Alex Lieberman Nov 3, 2022
10% “10%” Lieberman: Musk operates like a PE CEO for high-growth companies Alex Lieberman Nov 3, 2022
1K “a thousand” Pujji: Media is the original software business Jesse Pujji Nov 1, 2022
1K “a thousand” Lieberman: Ghost kitchen networks are the future of creator chef monetization Alex Lieberman Nov 1, 2022
1M “a million” Pujji: Non-VC founders do not need proprietary or uncrowded business ideas Jesse Pujji Nov 1, 2022
$100M “a hundred million dollars” Lieberman: Facebook acquired TBH for $100M just three months after its founding Alex Lieberman Oct 25, 2022 Partly supported
100M “a hundred million” Pujji: Founders should not build startups expecting a rapid acquisition Jesse Pujji Oct 25, 2022
15% “15%” Lieberman: Stripe avoids official layoffs by forcing managers into a rating system Alex Lieberman Oct 25, 2022 Supported
10× “10 times” Lieberman: Tax attorneys for the Morning Brew acquisition delivered a 10x ROI Alex Lieberman Oct 25, 2022
3M “a two million” Pujji: Startups overly focus on macro conditions as an excuse Jesse Pujji Oct 18, 2022
60% “60%” Lieberman: 60% of Spirit Halloween costumes are recycled, 40% licensed Alex Lieberman Oct 18, 2022 Contradicted
40% “40%” Lieberman: 60% of Spirit Halloween costumes are recycled, 40% licensed Alex Lieberman Oct 18, 2022 Contradicted
$50M “fifty million dollars” Amoruso: Index Ventures built Nasty Gal's pitch deck for $50M investment Sophia Amoruso Oct 18, 2022
$1.5M “a half million dollars” Amoruso: Invested in Liquid Death at an $8.5M valuation Sophia Amoruso Oct 11, 2022
700M “seven hundred million” Lieberman: Liquid Death is not worth $700 million Alex Lieberman Oct 11, 2022
50% “50%” Lieberman: 50% of online Liquid Death buyers purchase a t-shirt Alex Lieberman Oct 11, 2022 Partly supported
$1M “a million dollars” Amoruso: Business Class generated over $1M in its first fall 2020 launch Sophia Amoruso Oct 11, 2022
50% “50%” Lieberman assigns a 25% to 50% chance Bitcoin goes to zero Alex Lieberman Apr 25, 2022
1K “a thousand” Sanchez: $10k angel checks will not yield material financial outcomes Codie Sanchez Apr 25, 2022
80% “80%” Lieberman: 20% of creators drive 80% of Morning Brew revenue Alex Lieberman Apr 22, 2022
20% “20%” Lieberman: 20% of creators drive 80% of Morning Brew revenue Alex Lieberman Apr 22, 2022
$3.2B “3.2 billion dollars” Lieberman: Skims generated $275M in 2021 and was valued at $3.2B Alex Lieberman Apr 22, 2022 Supported
75M “seventy five million” Lieberman: Skims generated $275M in 2021 and was valued at $3.2B Alex Lieberman Apr 22, 2022 Supported
400M “four hundred million” Lieberman: Skims generated $275M in 2021 and was valued at $3.2B Alex Lieberman Apr 22, 2022 Supported
97% “97%” 97% of users abandoned Tiny Speck's Glitch game within five minutes Alex Lieberman Apr 18, 2022 Supported
1M “a million” Codie Sanchez: Mini golf acquisitions start around $1M due to land value Codie Sanchez Apr 11, 2022
“six X” Sanchez targets 2x to 3x cash flow multiples for small business acquisitions Codie Sanchez Apr 8, 2022
“three X” Sanchez targets 2x to 3x cash flow multiples for small business acquisitions Codie Sanchez Apr 8, 2022
10× “10 X” Note-taking apps fail unless they are 10x better than Apple Notes Alex Lieberman Mar 16, 2022
$3.7B “3.7 billion dollars” Creator economy startups raised $3.7 billion in 2021 Alex Lieberman Mar 7, 2022 Partly supported
40M “forty million” Lieberman: 40 Million US Adults Have Anxiety Disorders, Only 36% Seek Treatment Alex Lieberman Jan 28, 2022 Partly supported
36% “36%” Lieberman: 40 Million US Adults Have Anxiety Disorders, Only 36% Seek Treatment Alex Lieberman Jan 28, 2022 Partly supported
30M “thirty million” Lieberman: Notarize Valued at $760M After $130M Series D Alex Lieberman Oct 6, 2021 Supported
$60M “sixty million dollars” Lieberman: Notarize Valued at $760M After $130M Series D Alex Lieberman Oct 6, 2021 Supported
600% “600%” Lieberman: Notarize Grew 600% in 2020 and 10x Over Five Quarters Alex Lieberman Oct 6, 2021
10× “10 X” Lieberman: Notarize Grew 600% in 2020 and 10x Over Five Quarters Alex Lieberman Oct 6, 2021
1.3B “1.25 billion” 1.25 Billion Annual Notarizations Represent a Multi-Billion Dollar Market Opportunity Alex Lieberman Oct 6, 2021 Supported
$12B “twelve billion dollars” Mailchimp's $12B Intuit sale is the largest private bootstrapped acquisition ever Alex Lieberman Sep 20, 2021 Supported
650% “650%” Mailchimp grew profits 650% after launching a freemium tier in 2009 Alex Lieberman Sep 20, 2021 Partly supported
$300M “Three hundred million dollars” Mailchimp Founders Split $11.7B in Intuit Deal While Employees Received $500M Alex Lieberman Sep 20, 2021 Supported
$200M “two hundred million dollars” Mailchimp Founders Split $11.7B in Intuit Deal While Employees Received $500M Alex Lieberman Sep 20, 2021 Supported
$500M “five hundred million dollars” Mailchimp Founders Split $11.7B in Intuit Deal While Employees Received $500M Alex Lieberman Sep 20, 2021 Supported
$11.7B “11.7 billion dollars” Mailchimp Founders Split $11.7B in Intuit Deal While Employees Received $500M Alex Lieberman Sep 20, 2021 Supported
$5B “five billion dollars” Mailchimp Founders Split $11.7B in Intuit Deal While Employees Received $500M Alex Lieberman Sep 20, 2021 Supported
50% “50%” Mailchimp Founders Split $11.7B in Intuit Deal While Employees Received $500M Alex Lieberman Sep 20, 2021 Supported
19% “19%” Mailchimp Paid Hundreds of Millions via 19% Annual 401(k) Profit Sharing Alex Lieberman Sep 20, 2021 Partly supported
1B “a billion” By 2021, Mailchimp had 13 million users and neared $1B revenue Alex Lieberman Sep 20, 2021 Supported
$800M “eight hundred million dollars” By 2021, Mailchimp had 13 million users and neared $1B revenue Alex Lieberman Sep 20, 2021 Supported
$67B “sixty seven billion dollars” Lieberman: Costco ranks as sixth largest global retailer with $167B revenue Alex Lieberman Sep 17, 2021 Supported
91% “91%” Lieberman: Costco maintains 91% annual member retention in US and Canada Alex Lieberman Sep 17, 2021 Supported
20% “20%” Lieberman: Costco requires three criteria before launching a Kirkland product Alex Lieberman Sep 17, 2021 Supported
$48B “forty eight billion dollars” Costco carries just 3,700 SKUs compared to Walmart's 100,000 Alex Lieberman Sep 17, 2021 Supported
$1.5B “a half billion dollars” Membership fees allow Costco to sell its products near cost Alex Lieberman Sep 17, 2021 Supported
109.8M “109.8 million” Costco has 109.8M cardholders across 60.6M households Alex Lieberman Sep 17, 2021 Supported
60.6M “60.6 million” Costco has 109.8M cardholders across 60.6M households Alex Lieberman Sep 17, 2021 Supported
100% “hundred percent” Lieberman: Morning Brew has grown beyond 120 employees Alex Lieberman Sep 6, 2021
“four times” Allbirds generated 4x the average partner ad clicks on Morning Brew Alex Lieberman Sep 3, 2021
$202M “two hundred two million dollars” Allbirds raised $202 million total, peaking at a $1.7 billion valuation Alex Lieberman Sep 3, 2021 Supported
100M “a hundred million” Allbirds raised $202 million total, peaking at a $1.7 billion valuation Alex Lieberman Sep 3, 2021 Supported
2.7B “a 1.7 billion” Allbirds raised $202 million total, peaking at a $1.7 billion valuation Alex Lieberman Sep 3, 2021 Supported
15% “15%” Allbirds' Boston store recouped its investment within eight months Alex Lieberman Sep 3, 2021 Supported
83% “83%” Allbirds' Boston store recouped its investment within eight months Alex Lieberman Sep 3, 2021 Supported
77% “77%” Allbirds' Boston store recouped its investment within eight months Alex Lieberman Sep 3, 2021 Supported
12% “12%” Allbirds' multi-channel retail customers spend 1.5x more than single-channel shoppers Alex Lieberman Sep 3, 2021 Supported
2M “two million” Allbirds leverages its two million email subscribers for critical first-party data Alex Lieberman Sep 3, 2021
50% “50%” Lieberman Tries to Keep Over 50% of Daily Reading Outside His Industry Alex Lieberman Aug 25, 2021
10× “10 times” Lieberman: Finished entire daily priority list only ~10 times in six years Alex Lieberman Aug 25, 2021
99% “99%” Lieberman: 99% of Slack messages do not need immediate replies Alex Lieberman Aug 25, 2021
41% “41%” Lieberman: Ethereum market cap is 41% of Bitcoin's Alex Lieberman Aug 6, 2021 Supported
$69M “sixty-nine million dollars” Lieberman: Digital artist Beeple sold an NFT for over $69M Alex Lieberman Aug 6, 2021 Supported
100% “100%” Lieberman: DAOs replace executive hierarchies with transparent code and member votes Alex Lieberman Aug 6, 2021
172% “172%” Every Olympics since 1960 has exceeded its projected budget Alex Lieberman Jul 30, 2021 Supported
720% “720%” Montreal exceeded its 1976 Olympic budget by 720% Alex Lieberman Jul 30, 2021 Supported
$7.4B “7.4 billion dollars” Tokyo Olympic costs ballooned from $7.4 billion to over $28 billion Alex Lieberman Jul 30, 2021 Supported
15.4B “15.4 billion” Tokyo Olympic costs ballooned from $7.4 billion to over $28 billion Alex Lieberman Jul 30, 2021 Supported
28B “twenty eight billion” Tokyo Olympic costs ballooned from $7.4 billion to over $28 billion Alex Lieberman Jul 30, 2021 Supported
83% “83%” 83% of Japanese residents opposed hosting the Tokyo Olympics Alex Lieberman Jul 30, 2021 Supported
$28B “twenty-eight billion dollars” Tokyo Olympics cost $28 billion against $6.7 billion in projected revenue Alex Lieberman Jul 30, 2021 Supported
$6.7B “6.7 billion dollars” Tokyo Olympics cost $28 billion against $6.7 billion in projected revenue Alex Lieberman Jul 30, 2021 Supported
$3.6B “3.6 billion dollars” Beijing and London Olympics lost tens of billions of dollars Alex Lieberman Jul 30, 2021 Supported
40B “forty billion” Beijing and London Olympics lost tens of billions of dollars Alex Lieberman Jul 30, 2021 Supported
5.2B “5.2 billion” Beijing and London Olympics lost tens of billions of dollars Alex Lieberman Jul 30, 2021 Supported
$1K “a thousand dollars” Alex Lieberman launched Morning Brew in 2015 for under $1,000 Alex Lieberman Jul 21, 2021
25% “25%” Lieberman Invested 0.25% of His Net Worth in Bitcoin Alex Lieberman Jun 4, 2021
20% “20%” Lieberman: 20% of All US Currency Was Created in 2020 Alex Lieberman Jun 4, 2021 Supported
3M “three million” Over 300,000 Morning Brew readers have made at least one referral Alex Lieberman Jun 2, 2021 Supported
310B “a two hundred ten billion” Lieberman: Salesforce reached $210B market cap and $21.3B FY2021 revenue Alex Lieberman Apr 16, 2021 Supported
21.3B “21.3 billion” Lieberman: Salesforce reached $210B market cap and $21.3B FY2021 revenue Alex Lieberman Apr 16, 2021 Supported
1% “one percent” Salesforce launched its 1-1-1 corporate philanthropy model on day one Alex Lieberman Apr 16, 2021 Partly supported
$76M “seventy six million dollars” Salesforce reached $176M in revenue within five years Alex Lieberman Apr 16, 2021 Supported
55% “55%” Salesforce stock gained 55% on its first day of trading Alex Lieberman Apr 16, 2021 Supported
$40M “forty million dollars” FinancialForce built a $140M revenue business entirely on Salesforce's AppExchange Alex Lieberman Apr 16, 2021 Supported
$8.5B “8.5 billion dollars” Pinduoduo reached $8.5B in 2020 revenue, taking 14% of China's e-commerce Alex Lieberman Apr 2, 2021 Supported
14% “14%” Pinduoduo reached $8.5B in 2020 revenue, taking 14% of China's e-commerce Alex Lieberman Apr 2, 2021 Supported
$71M “seventy one million dollars” Pinduoduo grew revenue 119x from $71M to $8.5B in six years Alex Lieberman Apr 2, 2021 Supported
$1.5B “a half billion dollars” Pinduoduo grew revenue 119x from $71M to $8.5B in six years Alex Lieberman Apr 2, 2021 Supported
119× “119 X” Pinduoduo grew revenue 119x from $71M to $8.5B in six years Alex Lieberman Apr 2, 2021 Supported
$200B “two hundred billion dollars” Pinduoduo grew to a $200B market cap in just six years Alex Lieberman Apr 2, 2021 Supported
70% “70%” Women make up 70% of Pinduoduo's user base Alex Lieberman Apr 2, 2021 Supported
60% “60%” Young tier 3 and 4 city consumers drive 60% of China's spending growth Alex Lieberman Apr 2, 2021 Supported
5% “five percent” Elliott Management pushed to replace Jack Dorsey as CEO in 2020 Alex Lieberman Mar 3, 2021 Supported
30% “30%” Lieberman: Founders Journal podcast grew 30% month over month Alex Lieberman Mar 1, 2021
50% “50%” Lieberman tries to reserve 50% of his reading for outside his industry Alex Lieberman Feb 22, 2021
10× “10 times” Lieberman: In six years, I completed my daily priority list only ~10 times Alex Lieberman Feb 22, 2021
50% “50%” Lieberman: To-do list success should be measured directionally, not by completion Alex Lieberman Feb 22, 2021
99% “99%” Lieberman: 99% of Slack messages do not require an immediate reply Alex Lieberman Feb 22, 2021
3M “three million” Morning Brew is Developing a Paid Business Education Product Alex Lieberman Feb 10, 2021
90% “90%” Lieberman: Layoff conversations should be 90% manager talking Alex Lieberman Feb 5, 2021
10% “10%” Lieberman: Layoff conversations should be 90% manager talking Alex Lieberman Feb 5, 2021
2.5M “2.5 million” Lieberman: Over 300,000 Morning Brew Readers Made at Least One Referral Alex Lieberman Jan 20, 2021
20M “twenty million” Lieberman: Morning Brew grew revenue to $20M and tripled headcount in 2020 Alex Lieberman Jan 6, 2021 Partly supported
60% “60%” Lieberman: Morning Brew grew revenue to $20M and tripled headcount in 2020 Alex Lieberman Jan 6, 2021 Partly supported
20% “20%” Lieberman dedicates 20% of his working time to paid product launch Alex Lieberman Jan 1, 2021
40% “40%” Lieberman commits 40% of his time as CEO to hiring and culture Alex Lieberman Jan 1, 2021
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