The Numbers Museum

Every specific figure ever claimed on the show. 31 match this view. Red rows are numbers the cited sources contradict.

All Dollars Multiples Percentages Big numbers

Figure	As spoken	The claim	Who	When	Checked?
119×	“119 X”	Pinduoduo grew revenue 119x from $71M to $8.5B in six years	Alex Lieberman	Apr 2, 2021	Supported
104×	“104 times”	Pieter Levels generated 74 million impressions on X in three weeks	Alex Lieberman	Mar 10, 2025	Supported
45×	“45 times”	Lieberman: Cursor Raised $300M at a $9B Valuation (45x Revenue)	Alex Lieberman	May 12, 2025	Partly supported
40×	“40 times”	Lieberman: $1 Kickstarter backers convert 30-40x better than email leads	Alex Lieberman	Mar 16, 2023	Supported
30×	“30 times”	Lieberman: $1 pre-launch reservations convert 30 times better than email signups	Alex Lieberman	Feb 7, 2023	—
20×	“20 X”	Rob Dyrdek grew his net worth to $350 million in seven years	Alex Lieberman	Jun 21, 2023	—
20×	“20 X”	Andrew Huberman podcast ads scaled Momentous Protein to $30 million annually	Alex Lieberman	Jun 21, 2023	—
15×	“15 X”	Internal benchmarking causes founders to hire 2x instead of 10x executives	Alex Lieberman	Sep 4, 2023	—
11×	“11 times”	European Wax Center is 11x larger than its closest competitor	Alex Lieberman	Jun 23, 2023	Supported
10×	“10 X”	Alex Lieberman details his personal startup studio of four active companies	Alex Lieberman	Jun 2, 2025	—
10×	“10 X”	Morning Brew grew newsletter subscribers tenfold to 1M between 2017 and 2018	Alex Lieberman	Apr 9, 2024	Partly supported
10×	“10 x”	Imagining 10x Scale Forces First-Principles Problem Solving	Alex Lieberman	Jan 29, 2024	—
10×	“10 X”	Adcock: Sam Altman Will Emerge Ten Times Stronger From OpenAI Firing	Brett Adcock	Nov 20, 2023	—
10×	“10 times”	Lieberman: Tax attorneys for the Morning Brew acquisition delivered a 10x ROI	Alex Lieberman	Oct 25, 2022	—
10×	“10 X”	Note-taking apps fail unless they are 10x better than Apple Notes	Alex Lieberman	Mar 16, 2022	—
10×	“10 X”	Lieberman: Notarize Grew 600% in 2020 and 10x Over Five Quarters	Alex Lieberman	Oct 6, 2021	—
10×	“10 times”	Lieberman: Finished entire daily priority list only ~10 times in six years	Alex Lieberman	Aug 25, 2021	—
10×	“10 times”	Lieberman: In six years, I completed my daily priority list only ~10 times	Alex Lieberman	Feb 22, 2021	—
6×	“six X”	Sanchez targets 2x to 3x cash flow multiples for small business acquisitions	Codie Sanchez	Apr 8, 2022	—
5×	“five X”	Lieberman targets 5,000 free and 150 paid Distro accounts in 30 days	Alex Lieberman	Apr 2, 2025	—
5×	“five times”	Morning Brew reached 10,000 subscribers by leveraging a hub-and-spoke model	Alex Lieberman	Feb 28, 2024	—
5×	“five times”	Pujji: Microsoft Teams is roughly five times the size of Slack	Jesse Pujji	May 16, 2023	Supported
5×	“five X”	Lieberman: Twitter will not 5x revenue to $26.4B by 2028	Alex Lieberman	Dec 6, 2022	Open
4×	“four times”	Nagpal: Startups should give first employees 2x to 4x more equity	Ankur Nagpal	Dec 15, 2023	—
4×	“four times”	Allbirds generated 4x the average partner ad clicks on Morning Brew	Alex Lieberman	Sep 3, 2021	—
3×	“three times”	Wilkinson Spent 2-3x Flow's Monthly Revenue From Personal Funds	Alex Lieberman	Mar 15, 2024	—
3×	“three X”	Lieberman: Morning Brew's free student legal work cost 3x to fix later	Alex Lieberman	Jul 14, 2023	—
3×	“three times”	Lieberman restricts social media use to three 10-minute daily sessions	Alex Lieberman	Sep 8, 2023	—
3×	“three X”	Sanchez targets 2x to 3x cash flow multiples for small business acquisitions	Codie Sanchez	Apr 8, 2022	—
2×	“two X”	Internal benchmarking causes founders to hire 2x instead of 10x executives	Alex Lieberman	Sep 4, 2023	—
2×	“two X”	Pujji: Private equity roll-ups profit through valuation multiple arbitrage	Jesse Pujji	Jan 31, 2023	—

The Numbers Museum

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