Oct 27, 2021 · 17m · founders-journal
How to Start Building #4: How Entrepreneurs Think
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In this episode of Founder's Journal, Alex Lieberman breaks down three vital cognitive tools—obsessive thinking, mature independent analysis, and momentum-driven high agency—that empower entrepreneurs to make superior strategic decisions and successfully turn abstract ideas into thriving businesses.
Statements from this episode (3)
Lieberman was not passionate about Morning Brew in its early days
“I wasn't obsessed with working on Morning Brew in the early days. I didn't have a deep passion for writing a newsletter and making it more digestible for millennials.”
Lieberman: Independent thinking is largely innate rather than learned
“I believe that independent thinking is largely nature. People are born independent thinkers, but I do think there are things you can do to better think for yourself.”
Morning Brew was launched because founders were naive to industry consensus
“That's the story of Morning Brew. We thought of starting a newsletter and making it better and delivering it in the way we delivered it, not because we were wildly unconventional thinkers, but we didn't realize convention would have said that newsletters are d…”