spend calculus

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 13, 2024 by Alex Lieberman · across every show →

Everything said about spend calculus, oldest first

Mar 13, 2024
Insight
Organic Customers Must Be Excluded From Customer Acquisition Cost Calculations
“If you have organic customers, they shouldn't be included in the spend calculus. They would have arrived regardless of spend.”
Alex Lieberman Mar 13, 2024 ▶ 7:58 The Dangers of LTV
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