product marketing
2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Oct 25, 2023 by Tyler Denk · across every show →
Everything said about product marketing, oldest first
Oct 25, 2023 positive
Denk: Product marketing must focus on user outputs rather than feature functionality
“There's a part of product marketing of being able to break down, like, why does that matter to your core users that don't care about the feature, they care about the output. And so being able to change your marketing to be more value based and output based ver…”
Jan 29, 2024 negative
Lack of Product Marketing Drives Companies Toward Incrementalism
“And because no one's marketing new things or shipping, there's no purpose to ship new things because you ship new things and people don't know about them or use them, or they're not educated. And so you try these big new things, People don't adopt them immedia…”