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marginal cash contribution

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 13, 2024 by Alex Lieberman · across every show →

Everything said about marginal cash contribution, oldest first

Mar 13, 2024
Insight
LTV Calculations Must Discount Marginal Cash Contribution Rather Than Raw Revenues
“Also, many people discount revenues rather than marginal cash contribution. It is critical to bundle all future variable costs of supporting the customer in order to fairly estimate the future contribution.”
Alex Lieberman Mar 13, 2024 ▶ 8:05 The Dangers of LTV
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