Mailchimp, every mention

mentionsepisodesper episode tap a year for its mentions

Verbatim, from the transcripts: the passages where Mailchimp comes up

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▶ 15:06 Alex Lieberman MailChimp, right, which started as a digital marketing agency before turning into an email software giant.

▶ 2:04 Alex Lieberman The existing email ecosystem was already remarkably crowded and competitive with players like MailChimp, ActiveCampaign, Constant Contact, Ghost, HubSpot, and a few dozen others. 2 times in the scene

▶ 29:59 Alex Lieberman There are a bunch of good landing page builders, but the ones that Noah mentions are SendFox, MailChimp, Webflow, and ConvertKit. 2 times in the scene

▶ 12:53 Alex Lieberman How base camp came about with the original agency business feels reminiscent of even like what happened with MailChimp.

▶ 21:01 Tyler Denk There's the actual email sending component, which is like a MailChimp type solution where you can send emails that actually leave the platform, go to the inbox of your readers.
▶ 22:30 Alex Lieberman And you also add that to, like, you look at the landscape of ESPs, email service providers, and, like, different tools for sending email, whether it's MailChimp, Klaviyo, SendGrid, uh, Campaign Monitor, Substack.
▶ 56:10 Tyler Denk So how do you take a user who's using MailChimp and is used to these 20 features being available, 4 times in the scene

▶ 2:57 Alex Lieberman Our only costs for the first year were MailChimp for sending out our emails Heroku, which is what we use to host our website.

▶ 35:26 Alex Lieberman So they, you know, Intuit now owns MailChimp, Credit Karma, TurboTax, Mint.

▶ 20:00 Alex Lieberman He would send out these updates through MailChimp, and as he was doing it, he realized the best way to grow this list wasn't like paid marketing or, or social. 3 times in the scene

▶ 5:30 Alex Lieberman MailChimp was started around the same time because I know like the story of MailChimp is they start as an agency and they start providing like email as a service to their clients and then that they were like, this is actually a really… 2 times in the scene
▶ 33:55 Alex Lieberman We were college students that, that didn't even know we needed a business, or were running a business, and we didn't need to buy, uh, get capital to prove that there was product market fit, because the cost of our business for the first…

▶ 0:20 Alex Lieberman Today, I'm talking about MailChimp, the twelve billion dollar email behemoth that recently sold to the parent company
▶ 0:43 Alex Lieberman So, as I just mentioned, MailChimp was acquired, and it was the largest private bootstrap business acquisition ever in history. 7 times in the scene
▶ 1:54 Alex Lieberman MailChimp was founded in 2001 by Ben Chestnut, Dan Curzius, and Mark Armstrong.
▶ 3:48 Alex Lieberman This leads us to the first lesson that we all can learn from Mailchimp's massive rise as the email giant that it is today. 4 times in the scene
▶ 7:03 Alex Lieberman And MailChimp is the poster child of marrying focus and ambition. 16 times in the scene
▶ 10:01 Alex Lieberman This is less about MailChimp's success as a business, and more 10 times in the scene
▶ 14:18 Alex Lieberman So I think it's impossible to be super convicted here without having the context on how Ben and Dan thought about their business for most of Mailchimp's existence. 4 times in the scene
▶ 15:58 Alex Lieberman Now, the fourth and final lesson in the Mailchimp story is the acquisition. 10 times in the scene
▶ 19:39 Alex Lieberman MailChimp is an absolute monster. 3 times in the scene

▶ 3:50 Alex Lieberman We would all work together to code what they had written into a Mailchimp template to then send the next day.

▶ 2:31 Alex Lieberman We had a 50 dollar filing fee in Michigan for starting an LLC, a hundred dollars for the domain morningbrewdaily.com, 10 dollars a month for website hosting, and a hundred dollars a month for MailChimp, what we used to send our emails. 2 times in the scene
▶ 11:49 Alex Lieberman A tool like MailChimp made it possible to design and send emails without me having any knowledge in HTML and CSS.

▶ 9:16 Alex Lieberman Reminds me of like a MailChimp or Substack basically allows anyone to launch an email newsletter and send it out.

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