Kirkland Signature

3 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 17, 2021 by Alex Lieberman · said 31 times in 1 episodes since 2021 · across every show →

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brought up most by Alex Lieberman (31)

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2021 31 mentions in 1 episode

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Everything said about Kirkland Signature, oldest first

Sep 17, 2021 bullish
Opinion
Lieberman: Kirkland Signature is the world's most successful private label brand
“I would argue that Kirkland is the most successful private label brand in the world at a time when private label is incredibly in vogue.”
Alex Lieberman Sep 17, 2021 ▶ 4:39 Costco's Secret Weapon
Sep 17, 2021 neutral
Assertion Supported
Lieberman: Costco requires three criteria before launching a Kirkland product
“There have always been three things that leadership looks to in order to decide if they should go private label with it. One, is it a product that can be as good or better than the leading national brand? Two, is it a product that can be sold for at least a 15…”
Alex Lieberman Sep 17, 2021 ▶ 5:36 Costco's Secret Weapon
Sep 17, 2021 neutral
Assertion Supported
Starbucks, Duracell, and Bumblebee manufacture Costco's Kirkland products
“From Kirkland Coffee, which is being created by Starbucks, to Kirkland Batteries, which are being created by Duracell, to Kirkland Tuna Fish, which is being created by Bumblebee, brands are manufacturing Kirkland products to compete with their very own brands …”
Alex Lieberman Sep 17, 2021 ▶ 6:22 Costco's Secret Weapon
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