HubSpot

“Another example of this we've seen play out in the media space is HubSpot buying The Hustle, right? It's a big SaaS company, and The Hustle provided this opportunity for lead gen and customer acquisition”

“And by the way, I was confident from the beginning that we could get multiples of. 30,000 dollars in terms of earned media and impressions for the brand.”

“And what they basically said to me was there are three things that if we get any of these things, We've knocked the cover off the ball. We've gone viral on social media. You've been spotted on live national television, or a journalist, especially of like a mar…”

“Eight of us are being sent to this game. We'll be sitting in some of the best seats in the house at the 50 yard line. We will be in these seats for free. We did not pay a dollar for these seats. The reason is HubSpot, a twenty seven billion dollar publicly tra…”

“And I think a sports stadium or a live sporting event Is the perfect example of a hub, which is, it's a singular place that has access to millions of people. You have access to the tens of thousands that are in the stadium, and then the tens of millions that a…”

“HubSpot walked in this space so the rest of the industry could run, and now BtoB brands are sprinting to set up and scale their creator programs.”