Hoka, every mention
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every year anyone Alex Lieberman 52
Verbatim, from the transcripts: the passages where Hoka comes up
How Hoka Ran Away With The Competition
- ▶ 0:58 Alex Lieberman I am talking about the meteoric rise of the Hoka brand and lessons any builder can learn from it. 2 times in the scene
- ▶ 1:15 Alex Lieberman In 2012, the oversized sneaker brand Hoka was doing around three million dollars in revenue, and it was bought by Deckers, the owner of Ugg and Teva and a few other brands, and Deckers bought Hoka for a reported million dollars. 13 times in the scene
- ▶ 3:29 Alex Lieberman Hoka was founded in 2009 by former Salomon employees Jean-Luc Dillard and Nicholas Mermoud. 4 times in the scene
- ▶ 6:13 Alex Lieberman And I believe there are two key moments in 2009 and 2010 that allowed Hoka to indoctrinate the U.S. ultra running community in the brand. 12 times in the scene
- ▶ 9:53 Alex Lieberman There are certain trends that have undoubtedly provided tailwind for the Hoka brand. 2 times in the scene
- ▶ 11:00 Alex Lieberman Hoka will not enter a new market or a new distribution channel until they know that there is adequate brand awareness or consumer demand. 16 times in the scene
- ▶ 13:46 Alex Lieberman So to pull everything together, Hoka has been able to become a billion dollar brand and one of time's hundred most influential companies of 20 23 by focusing on creating a truly transformational product that solves a painful problem for a… 3 times in the scene