direct-to-consumer
also referred to as: dtc
2 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Sep 3, 2021 by Alex Lieberman · across every show →
Everything said about direct-to-consumer, oldest first
Sep 3, 2021 neutral
Expanding direct-to-consumer product lines risks diluting the core brand
“In order to grow the lifetime value of a customer, you need to launch adjacent product lines that are complementary or serve the same psychographic or demographic of customer. But the risk here is that you run the chance that you dilute your brand and become a…”