Customer Acquisition Cost
also referred to as: cac · customer acquisition costs
2 statements across 2 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Apr 18, 2022 by Alex Lieberman · across every show →
Everything said about Customer Acquisition Cost, oldest first
Apr 18, 2022 neutral
Every network-based business inevitably hits a growth ceiling due to rising CAC
“No network based business
Is basically free and clear of hitting the ceiling.
And at this point, it's when your network is stalling in growth because customer acquisition costs.
So the cost of you acquiring new users is going up.
And that generally happens whe…”
Mar 13, 2024 negative
LTV-to-CAC Is Paid Acquisition Arbitrage, Not a Business Strategy
“LTV and calculating LTV is not a business strategy. It is a way of optimizing your marketing channels. And at the end of the day, LTV to CAC, lifetime value to acquisition cost, is simply just an arbitrage game. It is an arbitrage between what you can pay to a…”