customer acquisition
2 statements across 1 episodes · 0 bullish · 2 bearish · 1 people on the record · first statement Mar 13, 2024 by Alex Lieberman · across every show →
Everything said about customer acquisition, oldest first
Mar 13, 2024 negative
Heavy Marketing Spend Creates Pricing Vulnerabilities Against Word-of-Mouth Competitors
“When you spend a lot on marketing, you have to charge more for your product to account for having enough margin such that you're able to spend on marketing while having a, you know, good profitable product. And so that means when you spend a lot of marketing, …”
Mar 13, 2024 negative
LTV Math Justifies Spending Up to 50% of Revenue on Customer Acquisition
“Consider that most companies limit any affiliate fee they would be willing to spend to five to 10% of sales. Yet, when they are marketing, they use different math. They use LTV math. And all of a sudden, it's acceptable to spend 30 to 50% of revenue on custome…”