Cîroc, every mention
1 scene · ← back to Cîroc
tap a year for its mentions
every year anyone Alex Lieberman 1
Verbatim, from the transcripts: the passages where Cîroc comes up
7 Powers: The Foundations of Business Strategy
- ▶ 19:32 Alex Lieberman Have attached themselves to the alcohol space and built brands like Ciroc and Casamigos, but also brand can be earned through differentiation by way of one of the other powers.