Costco

“I would argue that Kirkland is the most successful private label brand in the world at a time when private label is incredibly in vogue.”

“There have always been three things that leadership looks to in order to decide if they should go private label with it. One, is it a product that can be as good or better than the leading national brand? Two, is it a product that can be sold for at least a 15…”

“Costco has 109.8 million cardholders across 60.6 million households.”

“In 1993, Costco ended up merging with Sol Price's Price Club, and it has gone on to boast one hundred and sixty seven billion dollars in revenue. It has more than 800 locations worldwide, and it is the sixth largest retailer in the world behind Walmart, Amazon…”

“91% of its members in the U.S. And Canada stay Costco customers each year.”

“From Kirkland Coffee, which is being created by Starbucks, to Kirkland Batteries, which are being created by Duracell, to Kirkland Tuna Fish, which is being created by Bumblebee, brands are manufacturing Kirkland products to compete with their very own brands …”

“Because of Costco's ability to generate margin through its memberships, which makes up about three and a half billion dollars in revenue per year, The company can afford to sell basically all of its products, including Kirkland, close to cost, and undercut pre…”

“Costco did a hundred and forty eight billion dollars in revenue in 2019. And if you're lucky enough to be a brand on their shelves, you are one of 3700 SKUs, or product offerings, Versus in something like a Walmart, you are one of 100,000 SKUs.”