consumer startups

“Though often advised against, getting press right out of the gate is a very legitimate early growth strategy, responsible for the early growth of over 20% of the most successful consumer startups.”

“The second most common way to acquire your first 1000 users, and it's important for early growth of 30% of consumer startups, is to go recruit them directly.”

“The typical path to first 1000 users for consumer startups is one of three things. First, reach out to friends and colleagues. Example, email them, post on social media, or call them. Second, go where your target audience hangs out, online or offline. So for e…”