Casper Sleep, every mention

mentionsepisodesper episode tap a year for its mentions

Verbatim, from the transcripts: the passages where Casper Sleep comes up

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▶ 21:50 Alex Lieberman By the way, this essay was written before the DTC boom, but this is the story of so many direct-to-consumer companies, whether it's Away Luggage, Casper, Warby, et cetera.

▶ 10:25 Alex Lieberman Like, my co-founder Austin always says how he's like, you know, the fact that we, that, like, Casper or these mattress companies have created this whole thing around, like, the story around sleep, and you are learning to love a brand that…

▶ 6:02 Alex Lieberman Casper 2 times in the scene
▶ 8:37 Alex Lieberman The second reason is companies have looked at the price performance of Casper, which was considered one of the OG direct-to-consumer brands in the space alongside Warby Parker, 4 times in the scene
▶ 13:45 Alex Lieberman You know, I think what happened in this evolution of direct to consumer brands that initially we saw with Warby and with Casper is people started to become really skeptical as they saw Casper going into Walmart. 2 times in the scene
▶ 15:40 Alex Lieberman If they'll perform like their predecessor Casper, or if the public market gods will grant them with a higher stock price post IPO.

▶ 12:10 Alex Lieberman When we would talk to everyone from the biggest advertisers in the world, like Discover or IBM, to small startups, uh, in the early days, uh, companies like Allbirds or Casper, we would sell Morning Brew's lifestyle, the lifestyle of the…

▶ 12:07 Alex Lieberman So when you see Casper or another direct-to-consumer brand advertising on Facebook, that's direct response.

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