Bill Gurley, every mention
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every year anyone Alex Lieberman 25
Verbatim, from the transcripts: the passages where Bill Gurley comes up
The Dangers of LTV
- ▶ 2:39 Alex Lieberman It is a twelve-year-old essay by investing legend Bill Gurley, but it is as relevant today as it was then. 2 times in the scene
- ▶ 3:08 Alex Lieberman The Dangerous Seduction of the Lifetime Value LTV Formula by Bill Gurley, September fourth, 2012.
- ▶ 5:20 Alex Lieberman That is such an important line that he just shared there.
- ▶ 7:05 Alex Lieberman What he's basically saying here is, if you're a business and you have an affiliate program, so you pay people who will refer business to you, typical affiliate programs only pay out five to 10% of the sale that they generate. 2 times in the scene
- ▶ 8:48 Alex Lieberman Basically what Bill is saying is oftentimes when companies will calculate their average cost of acquiring a customer, they will include in that calculation all of their customers that they acquired, both the customers that they paid for,… 2 times in the scene
- ▶ 10:33 Alex Lieberman What Bill's basically just saying here is at the end of the day, when you calculate LTV, it is just a number of inputs or assumptions that you're plugging in that spits out the lifetime value of your customer.
- ▶ 18:17 Alex Lieberman Okay, two more issues that Gurley talks about. 3 times in the scene
- ▶ 23:24 Alex Lieberman Basically, he's saying that because LTV marketing is specific, it's clear, you have an idea of if I put a 100,000 dollars into Facebook today, this is how many customers I'll get. 3 times in the scene
Why Coffee Chats Have Energized My Ideas
- ▶ 17:34 Alex Lieberman Next was this talk given by Bill Gurley, who is the general partner at Benchmark. 10 times in the scene