Leone's three rules for making any venture capital investment
Doug Leone · How to Dominate for Decades | Doug Leone, Sequoia Capital · Aug 30, 2026 · at 22:15
Doug Leone, former managing partner at Sequoia Capital, explains the three core heuristics he uses to filter prospective venture investments.
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“One of them is, would I put my kids money into it? Second, if I only make 20 investments in my life, Is this one of the 20? Third, can I return the whole fund with this investment? And if I don't pass those three, I'm not gonna make the investment.”
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