Nike

4 statements across 3 episodes · 2 bullish · 1 bearish · 3 people on the record · first statement Jan 4, 2026 by John Mackey · said 18 times in 7 episodes since 2026 · across every show →

Mentions by year

brought up most by David Senra (9), Michael Ovitz (4), Steve Stoute (3), Zach Dell (1), Jimmy Iovine (1)

tap a year for its mentions
001042082026episodesmentions
0482026episodes it came up in
001.54382026episodesmentions per episode
2026 18 mentions in 7 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about Nike, oldest first

Jan 4, 2026 positive
Opinion
Mackey: Phil Knight should have written a sequel to Shoe Dog
“He should have written, in my opinion, he should have written a follow-up book, because I think so much of the Nike story takes place after that occurred.”
John Mackey Jan 4, 2026 ▶ 1:09:55 John Mackey: The Dropout Who Changed How America Eats
Jun 21, 2026
Assertion Supported
LeBron James rejected a $10M Reebok signing bonus in high school
“His wife wrote a personal check for ten million dollars, and the driver, when we landed, had the check. We went to the meeting, And Paul says, LeBron, I know, you know, a hundred million dollars, you know, Adidas is gonna offer that when you go see them next, …”
Steve Stoute Jun 21, 2026 ▶ 27:52 The Marketing Genius of Steve Stoute
Jun 21, 2026 negative
Assertion Not checkable as stated
Stoute: Nike missed lifestyle footwear by focusing strictly on performance
“What was clear was Nike wasn't doing lifestyle at that time. They just thought, like, Just Do It was all about athletes and performance, so what I was trying to do was tap into the truth, which was people were wearing sneakers, Not to perform at all. Just so i…”
Steve Stoute Jun 21, 2026 ▶ 25:45 The Marketing Genius of Steve Stoute
Aug 9, 2026 positive
Opinion
Ovitz: Phil Knight is the most competitive businessman alive
“Phil Knight is the most competitive businessman alive, and bar none.”
Michael Ovitz Aug 9, 2026 ▶ 23:46 Founder of CAA Michael Ovitz: "I Just Knew I Was Going to Outwork Every One of Them"
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