Major Food Group

“The greatest thing is when you can find something that already has the bones, because where people get stuck all the time is you invest so much money into build-outs that you can never catch up.”

“Restaurants became another form of cultural currency. It was something that if you were a cultured, sophisticated person, you need to know about restaurants. You need to talk about it.”

“There's always something to look at in our businesses and take something that generally people already like. And make a much better version of it, right?”

“The floor plan was the same as the restaurant before it, and that restaurant with the same floor plan was doing about, you know, call it seven million dollars in revenue, and when we opened Carbone with the same exact seats, right, I mean, that restaurant does…”

“There's very few examples of this food that went viral that, you know, that went for years. Right? It might go for six months, might go for four months, might go for a year, but it's very rare that that happens.”

“So what happened was I learned watching Joe and other restauranteurs, the biggest reason why restaurants don't work out if it's, you know, on the restauranteur owner's part is because there's always been this classic tension between the restauranteur and the c…”

“I turned around the Carbone on Collins Street in, in a hundred days from taking the lease. Got it open.”

“The most difficult part of any property, any hospitality property, is the food and beverage. It's the most complex, no matter what.”

“The truth is that restaurants can't be successful serving lunch.”

“Carbon tomato sauce, you know, for example, which is sold in thousands of doors across America, right? More than you could ever penetrate with a restaurant.”

“If anyone, just so you understand, without even that much culinary training, could make you four or five dishes if they make the same exact dishes every single night, and probably get them to a point that is acceptable, right? Obviously, you need to be great f…”

“The restaurant has to tell a complete story, and if it doesn't tell a complete story, then it doesn't work. And right behind that is that it's got to be fun.”

“If you tell me, is this an interesting city to open a restaurant in? All I say is, you know, find me two or three restaurants doing twenty million dollars or more. And then it's an interesting city. There's not that many cities in the world that have restauran…”

“We spent about 40 plus million dollars.”

“And in my business, the only thing that's even relevant is the most important thing, which is, are they coming back? I always tell everyone that works for us, it's not a matter of if they come, because anywhere we would open, you know, everyone's going to come…”