Creative Artists Agency

also referred to as: caa

14 statements across 2 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Nov 23, 2025 by Michael Ovitz · said 41 times in 4 episodes since 2025 · across every show →

Mentions by year

brought up most by Michael Ovitz (27), David Senra (13), Marc Andreessen (1)

tap a year for its mentions
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2026 19 mentions in 2 episodes 10 per episode
2025 22 mentions in 2 episodes 11 per episode

every mention, scene by scene, with the transcript →

Everything said about Creative Artists Agency, oldest first

Nov 23, 2025
Assertion Not publicly verifiable
Ovitz: CAA made 35 Coke ads on 6-ad budget
“Coke was doing six commercials a year for the same budget. We did 35 for the same budget, and we got Quincy Jones to redo their theme song, and we changed their saying.”
Michael Ovitz Nov 23, 2025 ▶ 1:27:55 CAA Co-founder Michael Ovitz: Failure Is Not an Option
Nov 23, 2025
Insight
Ovitz: Meticulous follow-up matters more than raw intelligence in business
“Follow-up was the key to everything. You didn't even have to be smart. You had to have good follow-up. If you followed up, it kind of gave you an extra point on the smart side of the scale.”
Michael Ovitz Nov 23, 2025 ▶ 1:02:12 CAA Co-founder Michael Ovitz: Failure Is Not an Option
Nov 23, 2025
Assertion Not publicly verifiable
Ovitz: CAA represented 46 of top 50 grossing filmmakers
“Having A 75% market share of the talent for me wasn't enough, which people thought I was crazy, because no one had ever gotten over 25. We had 46 of the top 50 grossing filmmakers in the world.”
Michael Ovitz Nov 23, 2025 ▶ 1:25:16 CAA Co-founder Michael Ovitz: Failure Is Not an Option
Nov 23, 2025
Assertion Not checkable as stated
Ovitz: Mike Nichols's fee increased $2 million after joining CAA
“Mike Nichols' price, because he was put in with our clients, you know, Oliver Stone, Barry Levinson, Ron Howard, Stanley Kubrick, Steven Spielberg, Marty Scorsese, everybody, his price went up two million dollars, because he fit into A higher strata price with…”
Michael Ovitz Nov 23, 2025 ▶ 1:36:34 CAA Co-founder Michael Ovitz: Failure Is Not an Option
Nov 23, 2025 positive
Disclosure
Ovitz: CAA agents were required to watch every major Oscar-winning film
“I made our people watch every film in the history of the Academy Awards that won Best Picture, Best Actress, Best Actor, Best Director, Best Writer, and Best Movie.”
Michael Ovitz Nov 23, 2025 ▶ 1:19:20 CAA Co-founder Michael Ovitz: Failure Is Not an Option
Nov 23, 2025 positive
Assertion Not checkable as stated
Patrick Collison spent 2.5 hours interrogating Ovitz's career mistakes
“Patrick sits down. He said, are you ready? I said, yeah, I'm starving. He goes, no, no, no, no. See your book? I said, yeah. He says, I have a lot of questions. I said, oh, sure, anything. He said, no. I want to know. I've marked every place you made a mistake…”
Michael Ovitz Nov 23, 2025 ▶ 1:33:46 CAA Co-founder Michael Ovitz: Failure Is Not an Option
Nov 23, 2025
Assertion Contradicted
Ovitz: CAA never lost a single agent during his tenure
“We didn't lose an agent in the whole time I was at CA, not one.”
Michael Ovitz Nov 23, 2025 ▶ 1:35:42 CAA Co-founder Michael Ovitz: Failure Is Not an Option
Nov 23, 2025
Disclosure
Ovitz: Traveled weekly to NYC and took red-eyes to work six-day weeks
“I traveled to New York every week, to Japan once a month, and to Europe once a month, and, but I did, I decided to do everything short. So if I went to New York, I would go for one day But I'd get in that one day, breakfast, lunch, drinks, dinner, meetings in …”
Michael Ovitz Nov 23, 2025 ▶ 9:33 CAA Co-founder Michael Ovitz: Failure Is Not an Option
Nov 23, 2025
Assertion Not checkable as stated
Ovitz personally subscribed to 210 magazines while running CAA
“I subscribe personally to 210 magazines. I didn't read every one. Don't, I don't think I did for a second, but I flipped the pages.”
Michael Ovitz Nov 23, 2025 ▶ 52:18 CAA Co-founder Michael Ovitz: Failure Is Not an Option
Nov 23, 2025 positive
Insight
Ovitz: All businesses require aggressive market control and pursuit of monopoly
“Every business is the same. Now, the details are different, right, but the business is. The blocking and tackling is all the same. And it's always about momentum and focus and loyalty and aggressive, ah, control of marketplace and monopoly. Monopoly. I'm a mon…”
Michael Ovitz Nov 23, 2025 ▶ 1:45:48 CAA Co-founder Michael Ovitz: Failure Is Not an Option
Aug 9, 2026 neutral
Disclosure
Ovitz instituted 90-day meetings requiring 200 CAA employees to pitch ideas
“We had a set up where every 90 days we put 200 people in a circle with their chairs tied to each other, and everybody had 30 seconds to pitch an ID and you couldn't pass.”
Michael Ovitz Aug 9, 2026 ▶ 44:44 Founder of CAA Michael Ovitz: "I Just Knew I Was Going to Outwork Every One of Them"
Aug 9, 2026
Assertion Not checkable as stated
Ovitz mailed weekly CAA movie star signing announcements to rival agency partners
“Every time we signed a movie star, which was once a week, we took out a full red page ad in Variety. This is when there was no computers. People actually read and took out every Friday. Every time we signed a movie star, I took that ad, tore it, put it in an e…”
Michael Ovitz Aug 9, 2026 ▶ 33:14 Founder of CAA Michael Ovitz: "I Just Knew I Was Going to Outwork Every One of Them"
Aug 9, 2026
Assertion Partly supported
Ovitz: CAA once represented 46 of the top 50 box office filmmakers
“At one time, CAA representative of the top 50 grossing variety box office filmmakers, we had 46. 46. And I was upset, because I didn't have all of them. There were four I couldn't get, and it really upset me, and it gnawed at me my whole career there.”
Michael Ovitz Aug 9, 2026 ▶ 36:27 Founder of CAA Michael Ovitz: "I Just Knew I Was Going to Outwork Every One of Them"
Aug 9, 2026
Insight
Ovitz: Building tech startups is structurally identical to packaging Hollywood entertainment
“A film or a television show or a book or a song is packaged around talent. Talent, creator, engineer, same thing. Talent needs someone to help execute. Engineer needs people around them to help get the business in line and organize, coded, whatever they need d…”
Michael Ovitz Aug 9, 2026 ▶ 9:17 Founder of CAA Michael Ovitz: "I Just Knew I Was Going to Outwork Every One of Them"
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