Vogt: Selling a startup to a legacy corporation cannot scale its vision
Kyle Vogt · A Cheeky Pint with Kyle Vogt, cofounder of Twitch, Cruise, and The Bot Company · Jun 25, 2025 · at 20:46
Kyle Vogt, founder of Cruise and The Bot Company, reflects on selling Cruise to General Motors in 2016.
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“I think my heart was in the right place, but I was naive about the ability to get like a large corporation, which is like, it's like an aircraft carrier. You can't steer it. You can't get it to change its focus. Yeah. It's going to do what it wants to do or what it's already doing. It was naive of me to think that I could kind of hitch a ride on that scale and make this thing happen. But I, you know, experience has told me now that that is not the path to make the thing happen.”
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