Osika: Lovable is embedding distribution and user acquisition tools into its platform
Anton Osika · A conversation with Lovable CEO Anton Osika · Aug 29, 2025 · at 14:54
Anton Osika, CEO of Lovable, discusses expanding Lovable beyond software building into distribution and customer acquisition for founders.
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“We don't, we want to help founders and we want to help them build their product, but we also want to help them get distribution on their products, right? So we're kind of building in growth over time into like the offering of building on Lovable. One part of this is just like, we have this launched feature so that you can get your first users by saying, okay, I built something on Lovable try it out. A lot more is coming on that dimension.”
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