The Ledger
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Green: Insight Partners replicated Summit and TA's 20-year-old cold-calling playbook
“And all Insight was doing was replicating what Summit and TA Associates had done for the 20 years prior in software and internet.”
Summit Partners and TA Associates pioneered private equity cold-calling
“This was the cold call model was being implemented, but by, you know, a handful of the summit and TA type folks, they were the pioneers. Now it seems like it's complete commonplace for any group, you know, almost any size, they have some element of kind of rea…”