Surprise Is the Single Most Effective Technique for Entertaining an Audience
Matthew Dicks · Matthew Dicks – Storytelling Mastery (EP.477) · Dec 15, 2025 · at 36:14
Author and storytelling coach Matthew Dicks ranks the four primary storytelling mechanisms: stakes, suspense, surprise, and humor.
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“And then surprise is the third way to entertain an audience. It's the best way. It's the number one way.”
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