Sonkin: Generating investment alpha is fundamentally an act of creativity
Paul Sonkin · Paul Johnson and Paul Sonkin – The Perfect Investment (Capital Allocators, EP.32) · Nov 27, 2017 · at 42:31
Paul Sonkin, co-author of 'Pitch the Perfect Investment', discusses how cognitive science research on creativity applies directly to developing a variant perception on Wall Street.
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“The definition of creativity, the formal definition in cognitive science, is something which is novel and that has value. So if you think about a variant perspective that is a view that is different from the consensus, which is something novel, and then you have to be right, so it has value. Now, So then when you look, that generating alpha, it's being creative. It's creativity.”
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