Wharton professor Cade Massey discusses the industry origins and growth of people analytics in Silicon Valley.
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“The people analytics world really blew up in the last, I don't know, 10 years or so. Google was ground zero and the tech world really kind of bought into this. We need to improve HR decision-making by being more evidence-based.”
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More from Cade Massey
Insight
Massey: Research shows job interviews predict interpersonal liking, not job performance
“I mean, we know from years of research on the academic side that job interviews don't predict a whole lot. The main thing they predict is whether I like you and whether we can get along interpersonally. That's not necessarily job-relevant information.”
Cade MasseyApr 19, 2021▶ 13:32Cade Massey – People Analytics in Investing and the NFL (Capital Allocators, EP.190)
AssertionSupported
Massey: Adjacent NFL draft picks outperform each other only 52% of the time
“Our 52% number is very much an outside view. It says, look, the base rate here is 52%, and that's across a lot of teams over a lot of years, and so I'm sure about that number.”
Cade MasseyApr 19, 2021▶ 29:43Cade Massey – People Analytics in Investing and the NFL (Capital Allocators, EP.190)
Insight
Massey: Intensive qualitative evaluation creates an illusion of predictive power
“These guys who believe in analytics and believe in the trade down philosophy and believe in uncertainty, it's a lot easier to believe in that stuff in January than it is in April, because between January and April, they're studying film. They're having debates…”
Cade MasseyApr 19, 2021▶ 30:40Cade Massey – People Analytics in Investing and the NFL (Capital Allocators, EP.190)
Insight
Massey: Correlating opinions drastically degrades group decision information value
“It's one of the simplest things you can do to improve group decision making is to build in more independence between opinions. The guys who do the stats on this will tell you know, it depends on how correlated these guys are, but two opinions, if they're uncor…”
Cade MasseyApr 19, 2021▶ 24:29Cade Massey – People Analytics in Investing and the NFL (Capital Allocators, EP.190)
Insight
Massey: Offensive lines drive rushing production, leaving little individual running back variance
“The most important thing is that we've come to appreciate how dependent their performance is on other components, and especially the offensive line. And the simplest way to think about it is you shouldn't think about a rushing yard as being, you know, attribut…”
Cade MasseyApr 19, 2021▶ 52:31Cade Massey – People Analytics in Investing and the NFL (Capital Allocators, EP.190)
Opinion
Massey: Football is adopting analytics more slowly than baseball or basketball
“Baseball's been doing this for a long time, but then basketball caught fire, and then football is slowly getting there, and I end up working more with organizations and professional sports than any other industry.”
Cade MasseyApr 19, 2021▶ 8:16Cade Massey – People Analytics in Investing and the NFL (Capital Allocators, EP.190)
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