Schwartz: Burger King recruited MBAs with cold emails and spot offers
Daniel Schwartz · Classic Deal - Burger King by 3G Capital (EP.384) · May 6, 2024 · at 42:04
Daniel Schwartz, 3G Capital partner and former Burger King CEO, describes his unconventional MBA campus hiring strategy.
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“I would make regular trips to business schools, get the resume books in advance, and cold email folks who I thought had impressive resumes, and if you get an email from, say, Cold email CEO or CFO of this company. I'm on campus, and do you want to meet? I got a nice response rate, and for people who seemed really ambitious and wanted to do something big, something maybe different, we would make offers on the spot, and we hired a lot of great people.”
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