Bushey: Small funds cannot outsource fundraising to dedicated sales hires
Tom Bushey · Tom Bushey – Launching a Hedge Fund (Capital Allocators EP.78) · Dec 3, 2018 · at 30:04
Tom Bushey, founder of hedge fund Sunderland Capital, explains why hiring a dedicated marketing person to raise capital for an emerging manager generally fails.
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“And then marketing, I would say, whatever you want to call it, business development, marketing, the truth of the matter is in a small firm, it's next to impossible to have someone else sell marketing.”
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