Grinda: Marketplaces reach liquidity at 15-20% sell-through or supplier revenue share
Fabrice Grinda · Fabrice Grinda – Canvassing Seed Stage Marketplaces at FJ Labs, Venture is Eating the Investment World 4 (Capital Allocators, EP.232) · Jan 24, 2022 · at 53:55
Fabrice Grinda of FJ Labs outlines quantitative benchmarks for reaching marketplace liquidity in product and labor marketplaces.
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“What I've learned is on a product marketplace, once you have a 15 to 20% sell-through rate, ideally 25%, where you can start at 15, 20%, or in a labor marketplace, where you can start representing 15, 20% of the revenues of the supply, you've basically reached liquidity.”
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