Parallaxes Capital uses personalized athlete Cameo videos to source TRA deals
Andy Lee · Andy Lee – Empty Rooms: Investing in Tax Assets at Parallaxes Capital (Capital Allocators, EP.305) · Mar 30, 2023 · at 20:46
Andy Lee, founder of Parallaxes Capital, describes unconventional direct-outreach tactics his firm employs to pitch busy executives and pre-IPO asset holders on monetizing their TRAs.
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“We also have done things such as cameos, where we have sought to understand who their favorite sports team, might that be college or pro, and by doing so, picking their favorite athlete and sending them a personalized cameo with that athlete, suggesting that they engage with us in a potential sale. That have included the likes of a Jay Williams, a LeVar Ball, all the way to college sports teams members like the head coach of Indiana or a Baylor.”
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