Johnson: First-time PE managers should focus on deals to attract aligned LPs
Mark Johnson · Innovation in Private Markets 2: Mark Johnson – New Leaders in Private Equity at Astra (Capital Allocators, EP.193) · May 6, 2021 · at 17:52
Mark Johnson, co-founder of Astra Capital Management, discusses fundraising strategies for emerging private equity managers with Ted Seides.
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“The way I think about it and the advice I give others who are beginning that journey is you want to focus on the deal making. Focus on the type of deals that you think you and your firm are suited to do. That will attract the types of investors that are looking for those types of deals and people who add the value that you're looking to add.”
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