E-commerce value proposition relies on execution, not the core product
Magnus Grimeland · Magnus Grimeland – Day Zero Investing at Antler (EP.369) · Feb 15, 2024 · at 12:47
Antler founder Magnus Grimeland explains why he launched fashion retailer Zalora despite having no personal background or passion in fashion.
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“If you think about building an e-commerce company, whether it's fashion or any other thing that you're selling, the core product that you're selling is a very small part of the value proposition. What you're ultimately building is an executional machine. You're building logistics networks, payment systems, You're building back-end technology, discovery system. You need the best performance marketers in the world, and you're optimizing a funnel.”
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