The Ledger
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Fox claims overall Google Search referral traffic to the web remains stable
“If you look holistically ah, traffic to the web from search has been stable over time. There's lots of reports of large decreases. There may, you know, at any given point in time, there are sites that do well. There are sites that, that, that struggle. But if …”
Fox: Google Search's future is unlikely to be an emotional AI companion
“I think it's unlikely that, that that the future of search is, Is sort of a companion that you're sort of building maybe emotion, you know, sort of an emotional relationship with.”
Fox: Users do 10% more queries for topics triggering AI overviews
“We announced we shared it at Google I.O. The people are doing 10% more queries for the types of queries that trigger AIO reviews.”
Fox: Generative AI fuels Google growth by expanding what users ask
“Generative AI has been in a lot of ways, a fuel for growth as users realize they can ask more questions they can bring more questions to search.”
Fox predicts agentic search capabilities are the future of Google
“So if you look at something like agentic, right, this is a it's clear that users want to get things done in search, right? They, if you're looking for a hotel, you ultimately want to go book that hotel. If you're looking for a product, you ultimately want to g…”
Fox: Overall Google Search query volume continues to grow year-over-year
“Queries continue to grow and we've shared that on a year-on-year basis, queries are growing.”
Fox: Generative AI will lower creation barriers and expand the web
“The thing I'd add is, I think the web will be much bigger. I think I think there will be, I think the other thing that we haven't talked much about, I think this moment will also lower the barrier for creation of content.”