The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Reid: Future search will be fluid and multimodal, not purely conversational
“So I don't think use cases are all one or the other. I think we'll see people interact fluidly. I also don't think it's just text, right? You said, is it quick or not? We've rolled out search live in search labs with AI mode. We have lens that's continuing whe…”
Reid: Queries causing viral Google AI errors occurred one in 7 million
“What we saw with that incident was both those queries were quite rare. We saw them only like one in seven million, these types that, that people were phrasing.”
Reid: Media traffic declines are driven by format shifts, not generative AI
“So they're going more to a podcast, they're going more to forums, they're going more to social posts, and less away from some of the traditional media. And so some of what people are assuming is about what's happening with AI is actually more about the shifts …”
Reid: Google rolled out Gemini 2.5 Pro and deep search
“We rolled out Gemini, 2.5 pro and deep search. For our pro and ultra users in AI mode”
Reid: AI Overviews synthesize multiple perspectives better than traditional single links
“I think that's one of the nice things about AI overviews is that you know, it's great that you have all of these different web results, but to the extent that the web results gave different perspective, people might've only clicked on one. And sort of assume t…”
Reid: Search volume is constrained by friction, not a lack of curiosity
“Whether or not somebody asks a question isn't just a question about whether or not they had a question. It's whether or not it was worth their time. Right. And so people do that question, right? You were curious about the flower, but if you had to figure out h…”
Reid: Generative AI unlocks search ideas Google failed at for 15 years
“Oftentimes we thought of the idea, 15 years ago, 10 years ago, five years ago, you tried, it didn't work, you tried, it didn't work, or you tried and it was more incremental. You can make a little bit of progress. Suddenly we're at a time where you try those i…”
Reid splits her own queries evenly between AI mode and main search
“They're split. They're split pretty strongly. I don't know if it's 40, 60, 6040, but pretty down. It depends on, on the types of questions, right? Right now, if I'm trying to find a restaurant to eat, I still find main search more effective for a lot of those …”
Reid: Google Search is testing a Daily Digest and AI audio podcasts
“Within Discover, we've been playing around with Daily Digest, seeing, okay, you get in the morning once, can you understand what some of the different stories are? We have a lab where we're experimenting with, if you come to search and you issue a query for th…”