Insight certainty 4/5 debate potential 3/5

Enterprises must deeply customize AI models on proprietary data

Prem Natarajan · Capital One's Prem Natarajan: Why We're Building Our AI From The Ground Up · Dec 15, 2025 · at 3:17

Prem Natarajan, Chief Scientist at Capital One, explains why Capital One builds and customizes its AI stack rather than relying on off-the-shelf commercial models.

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“In order for you to truly bring all of that to life for your customers, you have to bring your own data to the models. In a way that you can do deep customization of those models so that you truly unlock the value in that data for the products and services that you're offering.”

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