Insight certainty 3/5 debate potential 3/5

Bose: Enterprise AI stalls because generic outputs slow down human reviewers

Arnab Bose · Should Software Companies Embrace AI or fight it? — With Asana Chief Product Officer Arnab Bose · Apr 7, 2026 · at 19:23

Arnab Bose, Chief Product Officer at Asana, discusses why enterprise generative AI adoption often creates coordination drag instead of exponential business value.

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“Today, I don't think customers are getting, like, in general, as people have been embracing AI, they aren't getting that level of exponential output or maybe the right way to say it is they aren't getting the level of exponential outcomes from their investments because our thesis is that the models have gotten fantastic. They are capable of doing deep reasoning and producing all of this you know, complex logic that creates well-formatted content or faster PRs in the age of, like, code generation and things like that. But because what we're seeing is there isn't enough context that's being used to go ahead and highly customize the outputs from these models, you're ending up with this average of averages output to your comment. And the second thing is because you're getting Faster, longer average of averages output. The human beings who are in charge of taste making are actually slowing down, right? They're having to go ahead and look through reams of content and trying to figure out, okay, how do I apply taste? How do I apply judgment? How do I elevate this? And so you're not actually getting the output that you want. You're getting you're getting sort of this high velocity, massive reams of text, But it's not actually moving your business forward.”

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