Jeff Maroney, CTO for Power at Texas Instruments, explains the root causes of the global automotive and electronics supply bottlenecks during COVID-19.
“A lot of that supply chain challenge actually came from foundational chips. Chips like the chips that are built in this factory that TI built.”
quote is from the automated transcript, cleaned for reading:
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More from Jeff Maroney
Opinion
Maroney: Power is the single biggest challenge facing AI
“I would say that the single biggest challenge that we face when it comes to the trend in AI is power.”
Jeff MaroneyDec 23, 2025▶ 12:14How Texas Instruments Builds Foundational Semiconductors and What They Enable
AssertionSupported
Single AI Processor Consumes Power Equal To An Entire US Household
“So one of these chips, these processors, it can take somewhere on the average of two kilowatts, which is not an uncommon amount of average power for a household, a full house in the U S to take.”
Jeff MaroneyDec 23, 2025▶ 13:01How Texas Instruments Builds Foundational Semiconductors and What They Enable
AssertionContradicted
Maroney: Global energy consumption growth rate is at an all-time high
“If you look at the global energy consumption, it's actually increasing at a rate higher than it ever has historically in, let's say, even the last year.”
Jeff MaroneyDec 23, 2025▶ 17:20How Texas Instruments Builds Foundational Semiconductors and What They Enable
Disclosure
TI Avoids R&D Handoffs By Moving Entire Research Teams To Productization
“At that point, that same core team moves full time out of Kilby and into the to the productization teams that are responsible for building the products and driving it to high volume. And so now there's complete ownership. There's no baton passing. It's one tea…”
Jeff MaroneyDec 23, 2025▶ 25:19How Texas Instruments Builds Foundational Semiconductors and What They Enable
AssertionSupported
Maroney: Semiconductors Are Cheaper Today Than 20 Years Ago
“Semiconductors now are cheaper than they were 20 years ago.”
Jeff MaroneyDec 23, 2025▶ 2:06How Texas Instruments Builds Foundational Semiconductors and What They Enable
AssertionNot checkable as stated
TI Rewrote Tracking Software After Chip Density Exceeded System Limits
“We ended up building a chip small enough that it broke one of our systems. It was a Y-IIK moment. You know, you go from 1999 to 2000, and the system wasn't designed to handle as many chips as we could fit in this. And so we had to actually redo the software so…”
Jeff MaroneyDec 23, 2025▶ 5:21How Texas Instruments Builds Foundational Semiconductors and What They Enable
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