Coulter: Anticipated consumer backlash over Amazon Go surveillance never materialized
Kristi Coulter · A Dozen Grueling Years At Amazon — With Kristi Coulter · Sep 21, 2023 · at 47:24
Former Amazon employee Kristi Coulter describes internal planning and consumer reception surrounding the launch of cashierless Amazon Go stores.
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“And so when we built Amazon Go, my mind was full of every vicious fear people could have. You know, like, what if they poison our food? Amazon doesn't want us to cook at home anymore. And we prepared for all these eventualities. I mean, I wrote FAQs for the worst scenarios. None of it came to pass. It was very easy to forget that customers have shopped in stores before they are used to having cameras in stores.”
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