Public viral content degrades as it becomes pure lead generation for paywalls
Ryan Broderick · Why The Costco Guys And Hawk Tuah Took Over The Internet · Jan 9, 2025 · at 33:37
Ryan Broderick analyzes why viral stunts have become increasingly provocative and low-effort.
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“So as paywalls have filled up the web, I think that has also changed the nature of what we're all seeing, which is that it's all getting lazier and sillier, because, and more provocative, because it's trying to get you to go behind the paywall.”
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