Lanzone: Majority of Yahoo Impressions Come From Logged-In Users
Jim Lanzone · Yahoo CEO Jim Lanzone: The Web is Still a Great Business · Apr 4, 2024 · at 5:25
Yahoo CEO Jim Lanzone explains how Yahoo monetizes open web traffic compared to other publishers who struggle with ad monetization.
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“The majority of our impressions and our you know, are from logged in users. So we have a huge amount of first party data.”
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