Disclosure certainty 4/5 debate potential 3/5

Cloudflare blocks AI bots by default on monetized or paywalled web pages

Matthew Prince · Can We Save The Web From AI? — With Cloudflare CEO Matthew Prince · Aug 13, 2025 · at 33:31

Cloudflare CEO Matthew Prince explains the technical heuristic Cloudflare uses to restrict AI scrapers on publisher sites.

0:00 / 0:25exact quote · 25.6s
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“What we've done is we've actually tried to identify with real narrow precision. What are those pages that are on the web that have some indication that they are going to be monetized. And generally that is look at, is it behind a paywall or is it, does it have some sort of an ad unit on it? Like a banner ad or some sort of ad that's there. If we detect that, then we're blocking it by default”

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