Levie: Growth-at-all-costs was economically rational for 2010s enterprise SaaS
Aaron Levie · BG2 with Bill Gurley, Brad Gerstner & Aaron Levie | Software Valuations, Earnings, Immigration | E02 · Bg2 Pod · Feb 8, 2024 · at 10:06
Box CEO Aaron Levie discusses the macro shift in SaaS valuations and defends the aggressive spending strategies adopted by 2010s cloud software companies.
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“I think that was the exactly right economic decision at the time. There was sort of a market share war. You were acquiring customers that maybe had a sort of a five or 10 year You know, kind of lifetime value curve associated with them, maybe even more. And so of course you want to gobble up as much market share as humanly possible.”
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