Apple

includes Apple Intelligence, Apple Vision Pro, Apple Mail, Apple Pay

24 statements across 12 episodes · 11 bullish · 7 bearish · 4 people on the record · first statement Feb 22, 2024 by Brad Gerstner · said 139 times in 31 episodes since 2024 · across every show →

Mentions by year, the whole family

brought up most by Brad Gerstner (76), Bill Gurley (48), Satya Nadella (5), Dylan Patel (4), Apoorv Mehta (2), Sunny Madra (1), Sundeep Madra (1), Jensen Huang (1)

tap a year for its mentions
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01020202420252026episodes it came up in
00310620202420252026episodesmentions per episode
2026 2 mentions in 1 episode
2025 36 mentions in 11 episodes 3 per episode
2024 101 mentions in 19 episodes 5 per episode

every mention, scene by scene, with the transcript →

Everything said about Apple, oldest first

Feb 22, 2024 bullish
Prediction Not checkable as stated
Gerstner: On-device AI models will unlock a huge Apple upgrade cycle
“To me, the big breakthrough on Apple is if they can run a five, ten billion dollar parameter model on the phone, on the edge, without consuming all of my battery, which, you know, there's a lot of talk that they're going to be able to do that. They can maintai…”
Brad Gerstner Feb 22, 2024 ▶ 52:09 BG2 w/ Bill Gurley & Brad Gerstner | NVDA, Chips, AI Compute Build Out, AI Impact on Big Tech | E03 · Bg2 Pod
Feb 22, 2024 bullish
Assertion Supported
Gerstner: Meta completely recovered from Apple privacy changes using AI
“Basically, because of AI, they've been able to backfill that monetization completely. Nobody thought, no investors thought that was going to be the case 18 months ago. So their core business got a lot stronger.”
Brad Gerstner Feb 22, 2024 ▶ 45:49 BG2 w/ Bill Gurley & Brad Gerstner | NVDA, Chips, AI Compute Build Out, AI Impact on Big Tech | E03 · Bg2 Pod
Feb 22, 2024 bullish
Prediction Held up
Gerstner: Apple will use small on-device models and delegate complex queries
“Think about what Apple's going to do maybe more like a small language model. Like, really understand all the language, really understand everything about me, really understand how I interact with all these applications, and then when I have a deep problem I ne…”
Brad Gerstner Feb 22, 2024 ▶ 31:26 BG2 w/ Bill Gurley & Brad Gerstner | NVDA, Chips, AI Compute Build Out, AI Impact on Big Tech | E03 · Bg2 Pod
Feb 22, 2024 bearish
Prediction Not checkable as stated
Gurley: Apple and Google will block AI apps overlaying mobile OSs
“Or some of them might try and sit on top of your phone. Of course, Google and Apple will stop them from doing that.”
Bill Gurley Feb 22, 2024 ▶ 41:18 BG2 w/ Bill Gurley & Brad Gerstner | NVDA, Chips, AI Compute Build Out, AI Impact on Big Tech | E03 · Bg2 Pod
Mar 21, 2024 negative
Prediction Didn’t hold up
Gerstner: Apple has a near-zero probability of outsourcing its AI to Gemini
“I put the probability of them, quote unquote, outsourcing AI to Gemini at next to zero.”
Brad Gerstner Mar 21, 2024 ▶ 58:36 Ep5. Stock Comp, AI Cold War, Valuations for LLM | BG2 with Bill Gurley, Brad Gerstner, & Bob Mylod · Bg2 Pod
Apr 4, 2024 bearish
Prediction Not checkable as stated
Gerstner: $20 Monthly Fees for Consumer AI Are Not Defensible
“Listen, I don't think a 20 dollar a month fee for my consumer AI is going to be defensible. And the reason I don't think that's defensible is because they're going to be way too many people in the pool. Apple's going to have one. Google's going to have one. Me…”
Brad Gerstner Apr 4, 2024 ▶ 59:21 Ep6. AI Demand / Supply - Models, Agents, the $2T Compute Build Out, Need for More Nuclear & More · Bg2 Pod
May 16, 2024 positive
Opinion
Gurley: OpenAI's voice demo appears way better than Apple's Siri
“It feels like from the demo, this is way better than Siri.”
Bill Gurley May 16, 2024 ▶ 9:57 Ep9. GPT-4o, Astra, Multi Modal, China Tariffs, Tech Earnings | BG2 with Bill Gurley & Brad Gerstner · Bg2 Pod
May 16, 2024 negative
Opinion
Gerstner: Apple cannot outsource building its core AI assistant
“I think a decision to sell the generative AI search button you know, to open AI and the way that they're doing with Google search is a far cry from outsourcing, right? Their mission to build their own version of her, which I don't think that Apple can ever out…”
Brad Gerstner May 16, 2024 ▶ 14:51 Ep9. GPT-4o, Astra, Multi Modal, China Tariffs, Tech Earnings | BG2 with Bill Gurley & Brad Gerstner · Bg2 Pod
Jun 10, 2024 bullish
Prediction Partly held up
Gerstner: Apple will partner with OpenAI, limiting features to newer iPhones
“I think they're going to have a series of announcements, you know, in terms of integrating with OpenAI. They're going to make the phone better. They're going to say, you can only get it on 15 plus or 16. They'll drive a replacement cycle into, you know, that b…”
Brad Gerstner Jun 10, 2024 ▶ 35:24 Ep10. Pre-IPO Market, AI Hype Cycle, Is Software Dead? | BG2 with Bill Gurley & Brad Gerstner · Bg2 Pod
Aug 9, 2024 bullish
Prediction Open · timeframe Aug 2027
Gurley: 80% to 90% of Users Will Pick Google on Choice Screens
“If they're forced to do the search and Apple's somehow cut out of the economics, and then Google ends up making more money, because I think the consumers are going to choose 80 or 90% Google.”
Bill Gurley Aug 9, 2024 ▶ 1:02:22 Ep14. Public Market Volatility, AI Air Pocket, $GOOG Ruling | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Aug 9, 2024 negative
Insight
Gurley: Ability to Impose One-Sided Deal Terms Should Be Monopoly Test
“I've often said that I, that the federal government should Have a new test for a monopoly, and I, and this is very self-centered bias to someone who's been a venture capitalist working with small companies for a long time, but for over the course of the years,…”
Bill Gurley Aug 9, 2024 ▶ 1:02:38 Ep14. Public Market Volatility, AI Air Pocket, $GOOG Ruling | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Aug 9, 2024 positive
Opinion
Gurley: 100% Bing Revenue Share Would Earn Apple Less Than Google Deal
“So the reality is that Google's monetization is so much better than anyone else that's out there that I don't think there's a deal you can do with Bing that will create that amount of net income for Apple. So there's no, like, Apple's not mad about this deal. …”
Bill Gurley Aug 9, 2024 ▶ 1:00:20 Ep14. Public Market Volatility, AI Air Pocket, $GOOG Ruling | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Dec 12, 2024 neutral
Prediction Not checkable as stated
Nadella: Apple and Google will block AI over-the-top computer use
“At the end of the day, the user will be in control on an open platform like Windows. And I'm sure Apple and, you know, Google will have a lot more control, so they won't allow it.”
Satya Nadella Dec 12, 2024 ▶ 32:31 Satya Nadella | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Dec 12, 2024 neutral
Opinion
Nadella: Licensing Outlook sync to Apple leaked value but protected Exchange
“We licensed the sync, ah, for Outlook, ah, to Apple, ah, for Apple Mail, ah, it was kind of a, it was an interesting case, and I think that there was a lot of value leaked, perhaps, But at the same time, I think that was one of the reasons why we were able to …”
Satya Nadella Dec 12, 2024 ▶ 33:13 Satya Nadella | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Dec 12, 2024 bullish
Opinion
Nadella: OpenAI's partnership with Apple is accretive to Microsoft shareholders
“Ultimately, these things will have some overlap, but I also, in that context, the fact that they have the Apple deal is, in some sense, for the MSFT shareholder, you know, accretive, right?”
Satya Nadella Dec 12, 2024 ▶ 1:15:01 Satya Nadella | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Dec 12, 2024 positive
Disclosure
Nadella: Microsoft tried for 10 years to secure an Apple search deal
“Like, I've been trying to get an Apple search deal for, like, 10 years. And so, when Tim finally did a deal with Sam, I was, like, the most thrilled person, which is better, it's better to have ChatGPT get that deal than anybody else, because we, you know, we …”
Satya Nadella Dec 12, 2024 ▶ 24:45 Satya Nadella | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Dec 23, 2024 neutral
Assertion Not checkable as stated
Patel: Apple rents Google's TPU silicon, but GCP AI rentals remain GPUs
“While they do have some customers for their internal silicon externally, such as Apple the vast majority of their external rental business for AI in terms of cloud business is still GPUs.”
Dylan Patel Dec 23, 2024 ▶ 6:42 AI Semiconductor Landscape feat. Dylan Patel | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Dec 23, 2024
Assertion Not checkable as stated
Patel: Apple accounts for over 70% of Google's TPU rental revenue
“There's only one company accounts for over 70% of Google's revenue from TPUs as far as I understand, and that's Apple.”
Dylan Patel Dec 23, 2024 ▶ 1:14:35 AI Semiconductor Landscape feat. Dylan Patel | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Dec 23, 2024 bullish
Assertion Supported
Patel: Broadcom holds custom ASIC wins with Meta, OpenAI, and Apple
“Broadcom does have multiple custom ASIC wins, right? It's not just Google here. Meta's, Meta's ramping up mostly still for recommendation systems, but their custom chips are gonna get better. You know, there's other players like OpenAI who are making a chip, r…”
Dylan Patel Dec 23, 2024 ▶ 1:18:20 AI Semiconductor Landscape feat. Dylan Patel | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Jan 11, 2025 neutral
Assertion Not checkable as stated
Gerstner: Apple is not investing in frontier AI models
“Because they're not, you know, Apple is not investing in frontier models.”
Brad Gerstner Jan 11, 2025 ▶ 18:00 Market Predictions, Rates & Inflation, DOGE, CES, AI Compute | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Jan 11, 2025 bullish
Opinion
Gurley: Google possesses a consumer AI asset stack Apple and Microsoft lack
“And, you know, you look at a company like Glean that I know you you're in and is doing well, you know, you can create Glean for the rest of us. If a company commits to being on the Google stack and has all these things and it becomes a combination that no one …”
Bill Gurley Jan 11, 2025 ▶ 1:04:10 Market Predictions, Rates & Inflation, DOGE, CES, AI Compute | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Mar 2, 2025 bearish
Assertion Not checkable as stated
Gerstner: Apple has opted out of building frontier AI models
“Apple has self-selected out of the race, right? They're not building a big model.”
Brad Gerstner Mar 2, 2025 ▶ 32:18 Grok 3, AI Memory & Voice, China, DOGE, Public Market Pull Back | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
Apr 4, 2025 neutral
Prediction Not checkable as stated
Gurley: The next 3-6 months will dictate AI leadership for 5-10 years
“Cause I think it's a really critical window. I'm talking about like next three to six months could dictate who's standing on top of the hill five, 10 years from now.”
Bill Gurley Apr 4, 2025 ▶ 51:36 Liberation Day, Tariffs, US v China Open Source, OpenAI, $CRWV, TikTok | BG2 · Bg2 Pod
Apr 24, 2025 bearish
Prediction Not checkable as stated
Gurley: Tesla or Apple could plausibly get kicked out of China
“Both Tesla and Apple have a huge amount of revenue in China, and when you sense that this thing may be escalating or that there are ripple effects going back and forth, what one plausible thing that could happen is either one of them get kicked out of the coun…”
Bill Gurley Apr 24, 2025 ▶ 53:32 Tariffs, Free Trade, Export Controls, H20 & Rare Earth Ban | BG2 w/ Bill Gurley & Brad Gerstner · Bg2 Pod
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