Evans: Domain expertise differs fundamentally from software product design capability
Benedict Evans · Most people and companies aren't tool-builders · Jul 24, 2026 · at 2:29
Independent technology analyst Benedict Evans explains why AI tools will not turn non-technical domain experts into software builders.
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“If you're a great accountant, or a great video editor, or a great graphic designer, or a great salesperson, or a great lawyer, those are different skills to being the person who's going to work out the right way to make a really great piece of legal discovery software, or a really great piece of sales enablement, a really great sales enablement tool. Like, you'll have that problem every day, but you won't see it, you won't realise that you could fix it by turning it into this problem, and then building a thing that Did that. There's different skills, and those are different people.”
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