May 16, 2022 · 34m · another-podcast

Metaverse - how to be wrong in the right way

Benedict Evans · 26m spoken Toni Cowan-Brown · 4m spoken
0:00 / 0:00

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Technology analysts Benedict Evans and Toni Karen Brown critically evaluate the metaverse by drawing historical parallels to past computing cycles, deconstructing misconceptions around Web3 and cross-platform interoperability, and advocating for precise technical definitions over speculative buzzwords.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. The hosts hold 84.7% of the talking time here. How this is scored →

The hosts as informed peer 7.6 Guest teaching 1.8 Guest disagreement 1.8 The hosts pushing back 2.8
05100:0010:0020:0030:000:00–3:02 · The hosts as informed peer 8/10 Historical Parallels: Mobile Internet Hype and Realistic Timelines Benedict establishes historical parallels using specific telecom data, citing the 2000 European 3G spectrum auctions and proto-smartphone timelines. Toni validates the framing and agrees with the 5-to-7-year horizon.3:02–9:02 · The hosts as informed peer 8/10 Decoupling the Metaverse from Web3 and Blockchain Benedict uses the contrasting mechanics of flight simulators and Fortnite to challenge simplistic cross-game asset portability. Toni gently challenges this framing by asking if siloing limits our vision of future interoperability.9:02–12:36 · The hosts as informed peer 8/10 Platform Ecosystems versus Monolithic Virtual Worlds Benedict explains the economic mechanics of open platform ecosystems, contrasting PC and iPhone platform dynamics with monolithic virtual worlds. Toni chimes in collaboratively with pop culture references like Wreck-It Ralph.12:36–16:15 · The hosts as informed peer 7/10 Defining Technical Interoperability Across Software Layers Toni contributes domain knowledge from her work at the European Commission, outlining the three regulatory classifications of interoperability. Benedict builds on this by identifying abstraction layers and OS-level APIs.16:16–22:50 · The hosts as informed peer 9/10 The Information Superhighway Fallacy and Top-Down Systems Benedict delivers an extensive historical breakdown of 1990s 'Information Superhighway' top-down standardization compared to the internet's decentralized evolution. Toni listens as Benedict contrasts cable-style committee governance with open API layers.22:50–27:36 · The hosts as informed peer 8/10 Platform Power, Moderation Realities, and Interoperability Trade-offs When Toni suggests interoperability could solve big tech platform power, Benedict counters directly by highlighting privacy trade-offs and the complex reality of non-illegal content moderation.27:36–32:21 · The hosts as informed peer 7/10 Digital Identity, Virtual Goods, and Definitional Precision Benedict explores digital identity in virtual environments, comparing metaverse definitional vagueness to 1990s confusion between the web and the internet. Toni agrees with the parallel of early internet education.32:21–34:31 · The hosts as informed peer 6/10 Identity in Virtual Spaces and Being Wrong Specifically Toni reframes interoperability through the lens of human social signaling and self-expression. Benedict agrees and closes by emphasizing the value of being 'wrong in specific ways'.0:00–3:02 · Guest teaching 1/10 Historical Parallels: Mobile Internet Hype and Realistic Timelines Benedict establishes historical parallels using specific telecom data, citing the 2000 European 3G spectrum auctions and proto-smartphone timelines. Toni validates the framing and agrees with the 5-to-7-year horizon.3:02–9:02 · Guest teaching 1/10 Decoupling the Metaverse from Web3 and Blockchain Benedict uses the contrasting mechanics of flight simulators and Fortnite to challenge simplistic cross-game asset portability. Toni gently challenges this framing by asking if siloing limits our vision of future interoperability.9:02–12:36 · Guest teaching 1/10 Platform Ecosystems versus Monolithic Virtual Worlds Benedict explains the economic mechanics of open platform ecosystems, contrasting PC and iPhone platform dynamics with monolithic virtual worlds. Toni chimes in collaboratively with pop culture references like Wreck-It Ralph.12:36–16:15 · Guest teaching 5/10 Defining Technical Interoperability Across Software Layers Toni contributes domain knowledge from her work at the European Commission, outlining the three regulatory classifications of interoperability. Benedict builds on this by identifying abstraction layers and OS-level APIs.16:16–22:50 · Guest teaching 0/10 The Information Superhighway Fallacy and Top-Down Systems Benedict delivers an extensive historical breakdown of 1990s 'Information Superhighway' top-down standardization compared to the internet's decentralized evolution. Toni listens as Benedict contrasts cable-style committee governance with open API layers.22:50–27:36 · Guest teaching 1/10 Platform Power, Moderation Realities, and Interoperability Trade-offs When Toni suggests interoperability could solve big tech platform power, Benedict counters directly by highlighting privacy trade-offs and the complex reality of non-illegal content moderation.27:36–32:21 · Guest teaching 1/10 Digital Identity, Virtual Goods, and Definitional Precision Benedict explores digital identity in virtual environments, comparing metaverse definitional vagueness to 1990s confusion between the web and the internet. Toni agrees with the parallel of early internet education.32:21–34:31 · Guest teaching 4/10 Identity in Virtual Spaces and Being Wrong Specifically Toni reframes interoperability through the lens of human social signaling and self-expression. Benedict agrees and closes by emphasizing the value of being 'wrong in specific ways'.0:00–3:02 · Guest disagreement 1/10 Historical Parallels: Mobile Internet Hype and Realistic Timelines Benedict establishes historical parallels using specific telecom data, citing the 2000 European 3G spectrum auctions and proto-smartphone timelines. Toni validates the framing and agrees with the 5-to-7-year horizon.3:02–9:02 · Guest disagreement 3/10 Decoupling the Metaverse from Web3 and Blockchain Benedict uses the contrasting mechanics of flight simulators and Fortnite to challenge simplistic cross-game asset portability. Toni gently challenges this framing by asking if siloing limits our vision of future interoperability.9:02–12:36 · Guest disagreement 1/10 Platform Ecosystems versus Monolithic Virtual Worlds Benedict explains the economic mechanics of open platform ecosystems, contrasting PC and iPhone platform dynamics with monolithic virtual worlds. Toni chimes in collaboratively with pop culture references like Wreck-It Ralph.12:36–16:15 · Guest disagreement 2/10 Defining Technical Interoperability Across Software Layers Toni contributes domain knowledge from her work at the European Commission, outlining the three regulatory classifications of interoperability. Benedict builds on this by identifying abstraction layers and OS-level APIs.16:16–22:50 · Guest disagreement 1/10 The Information Superhighway Fallacy and Top-Down Systems Benedict delivers an extensive historical breakdown of 1990s 'Information Superhighway' top-down standardization compared to the internet's decentralized evolution. Toni listens as Benedict contrasts cable-style committee governance with open API layers.22:50–27:36 · Guest disagreement 3/10 Platform Power, Moderation Realities, and Interoperability Trade-offs When Toni suggests interoperability could solve big tech platform power, Benedict counters directly by highlighting privacy trade-offs and the complex reality of non-illegal content moderation.27:36–32:21 · Guest disagreement 2/10 Digital Identity, Virtual Goods, and Definitional Precision Benedict explores digital identity in virtual environments, comparing metaverse definitional vagueness to 1990s confusion between the web and the internet. Toni agrees with the parallel of early internet education.32:21–34:31 · Guest disagreement 1/10 Identity in Virtual Spaces and Being Wrong Specifically Toni reframes interoperability through the lens of human social signaling and self-expression. Benedict agrees and closes by emphasizing the value of being 'wrong in specific ways'.0:00–3:02 · The hosts pushing back 1/10 Historical Parallels: Mobile Internet Hype and Realistic Timelines Benedict establishes historical parallels using specific telecom data, citing the 2000 European 3G spectrum auctions and proto-smartphone timelines. Toni validates the framing and agrees with the 5-to-7-year horizon.3:02–9:02 · The hosts pushing back 4/10 Decoupling the Metaverse from Web3 and Blockchain Benedict uses the contrasting mechanics of flight simulators and Fortnite to challenge simplistic cross-game asset portability. Toni gently challenges this framing by asking if siloing limits our vision of future interoperability.9:02–12:36 · The hosts pushing back 2/10 Platform Ecosystems versus Monolithic Virtual Worlds Benedict explains the economic mechanics of open platform ecosystems, contrasting PC and iPhone platform dynamics with monolithic virtual worlds. Toni chimes in collaboratively with pop culture references like Wreck-It Ralph.12:36–16:15 · The hosts pushing back 3/10 Defining Technical Interoperability Across Software Layers Toni contributes domain knowledge from her work at the European Commission, outlining the three regulatory classifications of interoperability. Benedict builds on this by identifying abstraction layers and OS-level APIs.16:16–22:50 · The hosts pushing back 2/10 The Information Superhighway Fallacy and Top-Down Systems Benedict delivers an extensive historical breakdown of 1990s 'Information Superhighway' top-down standardization compared to the internet's decentralized evolution. Toni listens as Benedict contrasts cable-style committee governance with open API layers.22:50–27:36 · The hosts pushing back 6/10 Platform Power, Moderation Realities, and Interoperability Trade-offs When Toni suggests interoperability could solve big tech platform power, Benedict counters directly by highlighting privacy trade-offs and the complex reality of non-illegal content moderation.27:36–32:21 · The hosts pushing back 3/10 Digital Identity, Virtual Goods, and Definitional Precision Benedict explores digital identity in virtual environments, comparing metaverse definitional vagueness to 1990s confusion between the web and the internet. Toni agrees with the parallel of early internet education.32:21–34:31 · The hosts pushing back 1/10 Identity in Virtual Spaces and Being Wrong Specifically Toni reframes interoperability through the lens of human social signaling and self-expression. Benedict agrees and closes by emphasizing the value of being 'wrong in specific ways'.

speaking balance: gold is the hosts, purple is the guest (3 minute bins)

0:00 · the hosts 89.3% · guest 10.7%0:00 · the hosts 89.3% · guest 10.7%3:00 · the hosts 92.8% · guest 7.2%3:00 · the hosts 92.8% · guest 7.2%6:00 · the hosts 85.8% · guest 14.2%6:00 · the hosts 85.8% · guest 14.2%9:00 · the hosts 97.1% · guest 2.9%9:00 · the hosts 97.1% · guest 2.9%12:00 · the hosts 82.1% · guest 17.9%12:00 · the hosts 82.1% · guest 17.9%15:00 · the hosts 71.6% · guest 28.4%15:00 · the hosts 71.6% · guest 28.4%18:00 · the hosts 100% · guest 0%18:00 · the hosts 100% · guest 0%21:00 · the hosts 85.7% · guest 14.3%21:00 · the hosts 85.7% · guest 14.3%24:00 · the hosts 83.4% · guest 16.6%24:00 · the hosts 83.4% · guest 16.6%27:00 · the hosts 79.5% · guest 20.5%27:00 · the hosts 79.5% · guest 20.5%30:00 · the hosts 73.5% · guest 26.5%30:00 · the hosts 73.5% · guest 26.5%33:00 · the hosts 65.3% · guest 34.7%33:00 · the hosts 65.3% · guest 34.7%
Sharpest disagreement ▶ 8:40 Pushing back against siloed game world analogies

Toni rejects Benedict's premise that game assets cannot crossover by questioning whether his framing is overly siloed and unimaginative.

Hardest push from the hosts ▶ 25:10 Refusing simplified anti-moderation arguments

Benedict firmly pushes back against simplistic decentralization narratives, presenting graphic edge cases to demonstrate why centralized content moderation exists.

Biggest teaching moment ▶ 15:10 Institutional framework on interoperability buckets

Toni educates the host with concrete institutional terminology from the European Commission, categorizing interoperability into indifferent, cooperative, and adversarial.

The host holds their own ▶ 22:15 Dissecting the Information Superhighway paradox

Benedict demonstrates deep domain mastery by articulating how top-down interoperability standards replicate closed cable television rather than the open internet.

the scores for every segment, with the reasoning behind each
ChapterTopicThe hosts as informed peerGuest teachingGuest disagreementThe hosts pushing backWhy
Historical Parallels: Mobile Internet Hype and Realistic Timelines 8111 Benedict establishes historical parallels using specific telecom data, citing the 2000 European 3G spectrum auctions and proto-smartphone timelines. Toni validates the framing and agrees with the 5-to-7-year horizon.
Decoupling the Metaverse from Web3 and Blockchain 8134 Benedict uses the contrasting mechanics of flight simulators and Fortnite to challenge simplistic cross-game asset portability. Toni gently challenges this framing by asking if siloing limits our vision of future interoperability.
Platform Ecosystems versus Monolithic Virtual Worlds 8112 Benedict explains the economic mechanics of open platform ecosystems, contrasting PC and iPhone platform dynamics with monolithic virtual worlds. Toni chimes in collaboratively with pop culture references like Wreck-It Ralph.
Defining Technical Interoperability Across Software Layers 7523 Toni contributes domain knowledge from her work at the European Commission, outlining the three regulatory classifications of interoperability. Benedict builds on this by identifying abstraction layers and OS-level APIs.
The Information Superhighway Fallacy and Top-Down Systems 9012 Benedict delivers an extensive historical breakdown of 1990s 'Information Superhighway' top-down standardization compared to the internet's decentralized evolution. Toni listens as Benedict contrasts cable-style committee governance with open API layers.
Platform Power, Moderation Realities, and Interoperability Trade-offs 8136 When Toni suggests interoperability could solve big tech platform power, Benedict counters directly by highlighting privacy trade-offs and the complex reality of non-illegal content moderation.
Digital Identity, Virtual Goods, and Definitional Precision 7123 Benedict explores digital identity in virtual environments, comparing metaverse definitional vagueness to 1990s confusion between the web and the internet. Toni agrees with the parallel of early internet education.
Identity in Virtual Spaces and Being Wrong Specifically 6411 Toni reframes interoperability through the lens of human social signaling and self-expression. Benedict agrees and closes by emphasizing the value of being 'wrong in specific ways'.

Statements from this episode (14)

Prediction Open · timeframe May 2032
Evans: Mass consumer blockchain adoption is 5 to 10 years away
“And, you know, if one looks at, you know web three, it's sort of realistic to say, you know, what point are we going to see hundreds of millions of people using a consumer, mass market consumer app that's built on a blockchain? Well, not next year. And sort of…”
Benedict Evans May 16, 2022 ▶ 1:00
Prediction Open · timeframe May 2032
Evans: Billions using smart glasses as primary computing is a decade away
“And the same thing for quote-unquote metaverse, which is, you know, what point do we think we might have billions of people wearing something that looked like a pair of glasses as their main or only computing experience? And is that, that, and that's a sort of…”
Benedict Evans May 16, 2022 ▶ 1:23
Assertion Supported
Evans: European telcos spent €120B on 3G spectrum in spring 2000
“So, you know, archetype of this is that in the spring of 2000, the European mobile operators spent about a hundred and twenty billion euros buying Spectrum for 3G.”
Benedict Evans May 16, 2022 ▶ 1:58
Insight
Evans: Web3 and the Metaverse Are Completely Independent Technologies
“And so I think that, you know, there's sort of a grounding point, you know, if in five to 10 years, we are all using consumer services or business services or, you know, infrastructure or something that's all running on blockchains, which is basically what we …”
Benedict Evans May 16, 2022 ▶ 3:46
Insight
Evans: Metaverse interoperability is like connecting Tinder to LinkedIn
“I mean, it's like, but it's like saying you can connect your Tinder with your LinkedIn, with your Instagram. They're not the same thing.”
Benedict Evans May 16, 2022 ▶ 8:34
Prediction Held up
Evans: Winning VR/AR platforms will be open ecosystems like iPhone
“The ones that will win will be ones that are open platforms in the way that the iPhone was an open platform. And I do mean deliberately to say the iPhone is an open platform. It has millions of apps and billions of downloads. It's an open platform. That's what…”
Benedict Evans May 16, 2022 ▶ 11:59
Insight
Evans: Full Web3 interoperability is impossible without making platforms identical
“You can take some on lower level components back and forth, or high level components, but you're never going to have all of them completely interoperable, because then they wouldn't, well, then they wouldn't be different things.”
Benedict Evans May 16, 2022 ▶ 14:47
Insight
Evans: Metaverse standardization efforts resemble cable TV, not the internet
“The more that you try and make things open and standardised, And interoperable and portable, the more you're actually describing cable TV, not the internet. Because the whole fucking point of the internet is actually how little of it is standardized, as much a…”
Benedict Evans May 16, 2022 ▶ 22:28
Insight
Evans: Data portability mandates inherently conflict with user privacy regulations
“As a conflict between interoperability and privacy, because if you say, you know, you can say, make it easy to explain. You know, the competition regulator says, make it easy to export data, and the privacy regulator says, make it hard to export data, because …”
Benedict Evans May 16, 2022 ▶ 23:54
Assertion Supported
Evans: Vast majority of platform moderation decisions are universally agreed upon
“The vast majority of the decisions are not the lab leak theory from China or Hunter Biden's laptop. They're not things where people disagree. They are, you know, things where literally everybody who thinks content moderation is bad would look at that and go, o…”
Benedict Evans May 16, 2022 ▶ 24:59
Insight
Evans: Designing metaverse social networks ten years early is futile
“The challenge is at this point, we're sort of designing social networks in 10 years time. Which kind of comes back to my, you know, the more we spend time we spend saying, so this is how I think it's all going to work. The more you're like, we have no idea how…”
Benedict Evans May 16, 2022 ▶ 29:10
Insight
Brown: Metaverse confusion mirrors 1990s internet versus web debates
“And that's exactly where we are today with Metaverse and Web Free and blockchain.”
Toni Cowan-Brown May 16, 2022 ▶ 31:48
Insight
Brown: Metaverse interoperability is driven by identity and social signaling
“It's tied to you as an individual and what you're trying to say about you and bring it into other spaces, which essentially is what we do as human beings. Like, why do I wear a certain, I know you don't wear caps or hats, but why would you wear a football team…”
Toni Cowan-Brown May 16, 2022 ▶ 32:51
Insight
Evans: Forecasters should make specific predictions to be wrong in useful ways
“It's always kind of much more useful to try and find the middle ground between, like, of course you can't predict what we'll be doing on the internet in 15 years' time, but to try and get specific about, well, what is it that you think that would do or not do,…”
Benedict Evans May 16, 2022 ▶ 34:10
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