Windows, every mention
18 scenes, the whole family · ← back to Windows
tap a year for its mentions
every year anyone Benedict Evans 24
Verbatim, from the transcripts: the passages where Windows comes up
Token pricing
- ▶ 15:37 Benedict Evans Now, it doesn't matter how much you liked Windows Phone in, like, 2010, maybe when, forget when exactly was Windows Phone still around. 3 times in the scene
The end of the network effect
- ▶ 2:40 Benedict Evans and then someone tries another one, and it can't break in, and Windows Phone fell away, and so on.
How does OpenAI compete?
- ▶ 6:01 Benedict Evans Because you don't have the mechanic that Microsoft had, and, you know, ChatGP OpenAI showed a chat, talked about Microsoft's ecosystem, but Microsoft had proprietary APIs and proprietary operating system that had a totally dominant install… 4 times in the scene
The AI presentation
- ▶ 21:04 Benedict Evans The basis of competition turned out to be network effects, whether it's for Windows or Facebook.
Looking for AI strategies
- ▶ 0:55 Benedict Evans Or you can pick up the iPhone, and Android, and BlackBerry, and Windows Phone, and Siri, and Memo, and MyGo, and like, all the stuff that was happening, and kind of think, well, they're trying to do this, and this product's trying to do…
- ▶ 5:59 Benedict Evans It's not like looking at iPhone and Android and saying, well, they've got these fundamentally different approaches to what they're trying to do and how they're building the product, and you're going to, as a consumer, this is why you would…
LLMs, links, and the death of links
- ▶ 20:51 Benedict Evans At least that was a, like, there were like 10 different consumer web servers that you would run on your Windows 95 PC or your Mac.
Generative search
- ▶ 4:02 Benedict Evans Um, what happens when you move to the cloud, it's not just that you take your Win-Thirty-Two app and put it in a web browser. 2 times in the scene
Figma, unbundling and $20bn of antitrust
- ▶ 6:45 Benedict Evans Like you don't have to buy the new version of Office, um, but it's still a binary piece of software that you have to install on your Mac or PC.
- ▶ 28:56 Benedict Evans You weren't hiring a graphic designer, you know, it was windows, 3.1 and the Mac you weren't hiring graphic designers to design your consumer internet service.
Metaverse - how to be wrong in the right way
- ▶ 17:47 Benedict Evans And people kind of say, well, and, and, and Windows 3.1 is, is the thing, and the Mac is still a thing.
- ▶ 17:53 Benedict Evans Windows, Windows 95 hasn't happened yet.
Talking about crypto
- ▶ 20:23 Benedict Evans As you create all of this capability and all this infrastructure and plumbing, at a certain point that kind of gets abstracted away and standardized and so on into Windows and Mac and so on.
- ▶ 38:25 Benedict Evans And when I was at university in 95, running my Windows, little Windows 95 PC, I had like five different web servers on it.
What we know about web 3 so far
- ▶ 16:39 Benedict Evans Um, so there's a sort of, you know, it's the same problem with, um, you know, Steven Sonowski, who used to run Windows, said, you know, all text editors grow until they have tables and charts.
The Meta reality
- ▶ 8:29 Benedict Evans Now there's quite a lot of PCs, but this is before Windows 95.
- ▶ 16:59 Benedict Evans It's like, if you look up the Windows 95 launch dance, bleach your eyes afterwards, it's a bunch of kind of plump
Metaverse - beyond the buzzword
- ▶ 14:16 Benedict Evans You know, until, like, Windows 95, or maybe even 3.1, but, you know, Windows didn't have TCP IP.